Event Background
Wenbi Spring, a Chinese cosmetics brand, chose the Venice Water Pavilion, Italy-China Joint Pavilion during the Milan Expo to host its 'Replenish the Earth' overseas launch. Ms. Annamaria Gilardi, Deputy General Manager of the Venice Water Pavilion, noted in her speech that water is the foundation of Venice. Wenbi Spring's call to protect water resources aligns perfectly with the Expo theme 'Feeding the Planet, Energy for Life' and the Water Pavilion's theme 'Water, the Energy of Life.'
Core Information
During the launch, Wenbi Spring was honored as 'Milan Expo Venice Water Pavilion Italy-China Joint Pavilion Public Welfare Ambassador' and 'Designated Hydrating Product for Venice Water Pavilion Italy-China Joint Pavilion.' President Chen Tingui received the awards from former Italian Chamber of Deputies President Irene Pivetti and Venice Water Pavilion Director Giuseppe Mattiazzo. Hundreds of Chinese and international guests participated in an H5 eco-interactive activity by scanning QR codes, pressing handprints to pledge protection of the Earth's ecological environment. After guests signed the commitment letter, the Earth on the big screen came back to life, officially launching the 'Replenish the Earth' large-scale public welfare project.
Related Services
Towin PR provided event planning and execution services for this overseas launch, including venue coordination, process design, guest reception, and on-site interactive technical support, ensuring the smooth execution of the event at the Venice Water Pavilion, Italy-China Joint Pavilion.
Industry Insights
This launch reflects the trend of Chinese enterprises enhancing brand influence by combining public welfare concepts with international platforms. Wenbi Spring leveraged the Expo stage and modern communication channels to deeply integrate environmental philosophy with brand culture, offering a reference case for brand globalization and cause-related marketing in the industry.
Summary
Wenbi Spring successfully held the 'Replenish the Earth' overseas launch at the Venice Water Pavilion, Italy-China Joint Pavilion in Milan, launching a major public welfare project and receiving high praise from Italian dignitaries. Towin PR provided professional planning and execution services, helping the brand convey its environmental message on the international stage.