Event Background
Mango TV, as a leading video platform in China, has always been committed to building a youthful and trendy brand image. To showcase its youthful vitality and creative spirit, Mango TV decided to create a giant mural art wall at its headquarters and host a unique unveiling ceremony. Towin PR, with its extensive experience in event planning and execution, was entrusted with the overall planning and on-site execution of this event.
Key Information
The event was held on July 31, 2018, at the Mango TV headquarters in Hunan TV, with approximately 800 participants. The venue featured a main stage and a 2,500-square-meter staircase curtain. Through the unveiling of the mural art wall, Mango TV conveyed its youthful attitude. Towin PR was responsible for the full range of services, from stage design and venue construction to process control, ensuring the event was presented flawlessly.
[2,500-square-meter Staircase Curtain]
Mango TV Mural Wall
2,500 square meters, a perfect presentation of the global building unveiling ceremony. Through a design-rich stage atmosphere, over 95% perfect restoration execution. Towin is with you.
Related Services
The core services involved in this event include: event planning, brand launches, commercial event execution, and public relations events. Specific tasks covered: creative event planning, stage design, venue construction, process management, on-site execution, and material production.
Industry Insights
In recent years, more and more brands have chosen to strengthen their brand image through large-scale outdoor art installations or interactive experience events. Mango TV's combination of mural art with brand launch not only attracted a large number of young audiences but also amplified its influence through secondary dissemination on social media. For event planning companies, the key to enhancing event effectiveness lies in deeply integrating brand concepts with creative forms.
Summary
Towin PR successfully planned and executed the 'Youth Wall' giant mural unveiling ceremony for Mango TV. Through the 2,500-square-meter staircase curtain and main stage design, the youthful brand image was perfectly presented. The event had 800 participants, and the on-site execution achieved over 95% restoration, demonstrating Towin's professional capabilities in large-scale brand launches and public relations events.