Event Background
【Event Planning & Execution – France】Tmall Ideal Life Carnival
Date: May 19, 2019 (Beijing Time)
Location: Cannes, France
Services:Event planning in France, visual design, execution coordination, interactive communication
For this Cannes trip, OMG Play Beauty joined forces with the Tmall Ideal Team to invite top celebrities, premium media, and renowned influencers to form the Tmall Ideal Team, heading to Cannes for an extraordinary experience. The star-studded lineup included Taiwanese host Mickey Huang, show producer Wang Xiaoya, Jupe Vendue, Bigeve founder Zhang Dayi, fashion debater Xiao Xiao, and Douyin's top foreign makeup lookalike ALLA, who together brought the global live broadcast of the Cannes Glamorous Red Night.
Towin team members designed and produced light-up signs and fireworks, adding a brilliant touch to the event!
Feel the atmosphere of the event
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Core Information
Towin PR provided event planning, visual design, execution coordination, and interactive communication services for the Tmall Ideal Life Carnival in Cannes, France on May 19, 2019. The event was co-presented by OMG Play Beauty and the Tmall Ideal Team, featuring celebrities and influencers including Mickey Huang, Wang Xiaoya, Zhang Dayi, Xiao Xiao, and ALLA, with a global live broadcast of the Cannes Glamorous Red Night. The Towin team designed and produced light-up signs and fireworks to enhance the event.
Related Services
- Event Planning: Event planning in France
- Visual Design: Event visual design
- Execution Coordination: Event execution coordination in France
- Interactive Communication: Interactive communication
Industry Insights
International brand event planning requires balancing localization with brand identity, integrating celebrity, media, and influencer resources, and leveraging live broadcasts to amplify reach. Towin PR excels in cross-border event execution, focusing on detailed design and on-site atmosphere to help brands build influence overseas.
Summary
Towin PR delivered a one-stop event planning and execution service for the Tmall Ideal Life Carnival in France, covering planning, visual design, execution coordination, and interactive communication. With a star-studded lineup and global live broadcast, the Cannes Glamorous Red Night was a success, showcasing Towin's expertise in cross-border event management.