Event Background
On May 20, the Ordos Cultural Journey – Guangzhou Tourism Promotion Conference officially kicked off with the melodious songs and graceful dances of the Ulan Muqir, warmly inviting Guangzhou to the sacred land of Ordos to experience the most dazzling ethnic style. Mr. Zhao Ziyi, Director of the Ordos Municipal Bureau of Culture and Tourism, extended a sincere invitation to the people of Guangzhou to visit Ordos for sightseeing, investment, and to feel the most vibrant ethnic culture. He also welcomed media friends to come to Ordos, see for themselves, and present a true, multi-dimensional, and vivid Ordos through their writing and lenses. Ordos will strive to create the best environment, provide the highest quality services, and deliver an unforgettable journey!
Over 200 representatives from local travel agencies, self-driving associations, professional clubs, and media attended the conference.
Core Information
During the conference, the Ordos Municipal Bureau of Culture and Tourism gave an overall presentation on Ordos tourism. Scenic spots such as the Mausoleum of Genghis Khan, Xiangshawan (Sand Bay), Kangbashi Tourist Area, Donglian Tourism Group, and Ordos Grassland delivered excellent tourism product presentations. Travel agency representatives explained popular tourism routes and transportation details.
Additionally, the event featured ethnic song and dance performances unique to Ordos, including the "Ordos Dance," a Khoomei and Morin Khuur performance of "Ode to Genghis Khan," and the "Bowl Dance." Interactive activities such as lucky draws, sharing on social media, and gifting were also held.
The Pearl River Delta region, centered on Guangzhou and Shenzhen, is one of the key source markets for Ordos. Ordos has been conducting tourism marketing activities in Guangdong Province for four consecutive years. In addition to the tourism promotion conferences in Guangzhou and Shenzhen, Ordos also supported travel agencies in Foshan, Zhaoqing, Jiangmen, and Shunde to hold tourism promotion conferences, sharing sessions, and roadshows. On-site, over 600 tourists signed up for tours.
Related Services
Towin PR, as the event planner and executor of this promotion conference, was responsible for overall event planning, venue layout, process management, program arrangement, and the design and execution of on-site interactive activities, ensuring the conference proceeded smoothly and achieved the desired results.
Industry Insights
Guangdong Province, a famous historical and cultural city in China, serves as the southern gateway and a hub for maritime shipping. Although Ordos and Guangdong are separated by mountains and rivers, their exchanges and cooperation in trade, tourism, and culture have been deepening. Particularly in the development of cultural tourism, Guangdong has gathered a number of leading enterprises and industry elites, accumulating rich experience. The different resource endowments and cultural characteristics of the two regions determine that they can complement each other's advantages and achieve mutual benefits in promoting cultural tourism development. This Ordos tourism promotion conference and sharing sessions in Guangzhou and Shenzhen aim to let Guangdong citizens truly experience Ordos' unique ethnic culture and historical heritage, and understand its charming folk culture and regional landscapes. Taking this promotion conference as an opportunity, Ordos and Guangdong will further deepen comprehensive and multi-level cooperation in resource sharing, visitor exchange, route promotion, policy reciprocity, and information exchange, fostering more fruitful results in tourism and trade cooperation.
Summary
The Ordos cultural tourism promotion conference was successfully held in Guangzhou. Through ethnic song and dance performances, tourism product presentations, and interactive activities, it effectively enhanced the visibility of Ordos tourism in Guangdong. Towin PR, with its professional event planning and execution capabilities, built an efficient communication platform for cultural tourism cooperation between the two regions.