Event Background
On July 15, 2020, YONEX held its New Product Launch & Partner Conference at the Chengdu Century City New International Convention and Exhibition Center. The venue spanned over 4,000 square meters with more than 1,200 participants. Renowned badminton and tennis players including Xie Xingfang, Zheng Jie, Wang Yafan, and Wang Xiyu attended. Towin PR served as the event planning and execution partner, overseeing the entire brand launch.
Key Highlights
The launch showcased several new products:
1. Badminton Rackets: The NANFLARE series introduced the Japan-made "J1" and Taiwan-made "T1" models, featuring AERO-FRAME and EX-High Modulus Graphite for enhanced smashing and drive speed.
2. Tennis Rackets: The limited-edition EZONE racket for Naomi Osaka, with only 10,000 units worldwide, incorporating ISOMETRIC head shape and HYPER-MG elastic graphite.
3. Badminton Shoes: The upgraded 65Z2, an evolution of the popular 65Z, with crease-free design, ventilation holes, and POWER CUSHION+ technology for improved comfort.
A new racket trial session allowed guests to experience the products up close.
Services Provided
Towin PR delivered comprehensive services for the YONEX new product launch, including event planning, brand launch execution, and commercial event management. This covered venue layout, process design, guest reception, and product display, ensuring a seamless event.
Industry Insight
Sports brand launches are increasingly emphasizing experiential marketing, using celebrity appearances and product trials to enhance engagement. Towin PR integrated interactive experiences into the event planning, helping the brand forge deeper connections with partners.
Summary
The YONEX new product launch successfully showcased multiple innovative products, attracting over 1,200 partners. With professional event planning and execution, Towin PR delivered a high-quality launch event for the brand.