Event Background
At CES Asia in Shanghai, Hisense showcased its 2017 TV lineup and officially unveiled the N8700 series ULED TV for overseas markets. As the official TV of the 2018 FIFA World Cup, this series will be available in 30 countries and regions including the UK, France, Germany, Italy, South Africa, and Japan.
Core Information
Zhu Dan, Deputy General Manager of Hisense International Marketing, noted that Hisense has accelerated its globalization, establishing seven overseas R&D centers in the US, Japan, Germany, Canada, and Israel, and production bases in South Africa, Mexico, and the Czech Republic. Through sponsorships of major events like the UEFA European Championship, F1, Australian Open, and World Cup, Hisense's global brand awareness has rapidly increased. The N8700 series ULED TV launched at this overseas new product launch is a flagship product under Hisense's global "Brilliant Plan."
Hisense Group President Liu Hongxin described the Brilliant Plan as leveraging continuous sponsorship of major sports events to boost brand awareness, while utilizing technical advantages, international design concepts, and global R&D resources to deliver high-quality, aesthetically pleasing, and user-friendly TV products to global markets, rapidly increasing market share. The N8700 series embodies this philosophy with a three-sided bezel-less ultra-slim design, a European-style high-strength screwless back cover, and a high-gloss brushed steel-plastic panel paired with a high-gloss injection-molded back cover, exuding a black gemstone luster. The swan-neck single-leg stand lifts the screen off the ground, creating a floating effect and enhancing bass performance. The N8700 features Hisense's self-developed ULED dynamic backlight control technology, integrated with Ultra Colour high color gamut technology covering 101% of NTSC, delivering more realistic and natural images. For sports viewing, Ultra Motion motion estimation and compensation technology reduces blur and judder, ensuring smooth and clear motion. On the smart experience front, it runs Hisense's customized VIDAA U system for overseas users, offering fast response, simplicity, personalization, and integration with top global streaming platforms like Netflix, YouTube, and Amazon. As of April, Hisense had 25.88 million active smart TV users, including 4.15 million overseas.
Related Services
Towin PR provided event planning and execution services for this overseas new product launch, covering PR event planning and execution in South Asia, Southeast Asia, Europe, Asia-Pacific, and the Middle East; brand design; micro-marketing and microsites; exhibition design and production; media invitations, expert and artist invitations; video shooting and production; e-commerce live streaming operations, live commerce, online launch live streaming, and Douyin operations.
Industry Insight
As Chinese brands accelerate their global expansion, overseas new product launches have become a key tool for enhancing global influence. By sponsoring top sports events, integrating global R&D resources, and launching products tailored to local markets, Chinese brands are winning over overseas consumers. Hisense's new ULED TV not only showcases its technical prowess but also reflects a deep understanding of overseas market needs.
Summary
Hisense launched the N8700 series ULED TV at CES Asia, the official TV of the 2018 FIFA World Cup, to be sold in 30 countries and regions. The product features ULED dynamic backlight control, high color gamut, motion compensation technology, and the VIDAA U system with global streaming integration. Towin PR provided comprehensive event planning and execution services for the launch.