Event Background
The 2nd Dossen International Orange Festival, themed 'Wonderful Enjoyment of the East', transformed the core concepts of Eastern lifestyle—Contemplation, Leisure, Elegance, Joy, and Ease—into five experiential zones. The venue was designed as a temple fair, creatively reviving five facets of Eastern delight. Towin PR was responsible for design development and on-site execution coordination.
Key Information
Date: January 20, 2019, 13:30–18:00; Venue: Hall 16.2, Area C, Guangzhou Pazhou Complex. Towin PR provided design development and on-site execution. The site featured five experience zones: Contemplation, Leisure, Elegance, Joy, and Ease, integrating tea ceremony, reading, calligraphy, music, and cocktail mixing.
In the Contemplation zone, a tea house was set amidst a cosmic galaxy, allowing guests to sip tea as if at the center of the universe.
The Leisure zone was designed as a street lined with high-rises, where swings evoked childhood memories, alongside close-up magic performances.
The Elegance zone featured books arranged into towering, staggered structures forming 'book alleys' and 'book towers', where calligraphy and 'ink dance' performances were showcased.
In the Joy zone, porcelain from Dossen's hotels was suspended, a modern percussion band performed, and the original IP 'Fengbao Band' from Feng·Attitude Hotel made its debut. A floor piano responded to footsteps with musical notes.
The Ease zone featured bartenders crafting Eastern-inspired cocktails, blending floral and moonlight aesthetics with rich flavors.
Related Services
Towin PR provided design development and on-site execution for this event, covering core services such as event planning, brand launches, and commercial event execution.
Industry Insights
This event, centered on Eastern culture and presented innovatively as a temple fair, demonstrates the trend of integrating cultural elements with modern experiences in event planning. Towin PR has accumulated extensive expertise in scene design and interactive experiences.
Summary
The 2nd Dossen International Orange Festival 'Wonderful Enjoyment of the East' was successfully held on January 20, 2019, at Guangzhou Pazhou Complex. Towin PR was responsible for design development and execution coordination. Through five themed zones, participants immersed themselves in the charm of Eastern lifestyle.