Event Background
Anti-glycation and anti-aging, cutting sugar and grease—today's adults burn calories and turn to advanced skincare. From appearance to market value, beauty has become an economic necessity. On July 13, GBI's high-end antioxidant brand Anthogenol® held a new product launch at the Shangri-La Hotel Hangzhou, officially introducing two new products: Moonlight Box Cell Repair Serum and Moonlight Box Dual Antioxidant Beauty Drink.
Key Highlights
The launch gathered 13 cross-border business influencers from China, Australia, Europe, and South Korea, 100 social media influencers, and celebrities Zhang Jiani (known for Romance of the Wives) and Ma Rui (regular guest on Pretty Woman) to witness the domestic debut. The Anthogenol® Moonlight Box series, featuring MASQUELIER's® original proanthocyanidin oligomers patented by renowned botanist Jack Masquelier, offers effective antioxidant solutions for women worldwide. At the event, Zhang Jiani shared, "The key to skincare is antioxidant and anti-aging." Ma Rui emphasized, "Good absorption is crucial for proanthocyanidins to truly combat aging."
Related Services
Towin PR, as the event planner and executor, provided full-service support from event planning and brand launch to commercial event execution. The team precisely captured the brand's essence, integrated resources of celebrities, influencers, and business leaders, and ensured smooth event flow, helping the Moonlight Box series shine in Hangzhou.
Industry Insights
The "looks economy" continues to heat up, with consumers increasingly focusing on product efficacy and ingredients. At the launch, Mr. Brent Moore, Commercial Consul of the Australian Trade and Investment Commission, noted close China-Australia cooperation and Australian products' professional teams, technology, and strict quality assurance. Mr. Zhang Yansen, Chairman of China Goubuli Group and Tianjin Tongrentang, also stated that GBI adheres to the mission of "finding the world's best raw materials for human health." This reflects cross-border collaboration and scientific ingredients as key trends in the beauty industry.
Summary
The Anthogenol® Moonlight Box new product launch was successfully held in Hangzhou. Towin PR, with its professional event planning and execution capabilities, built an efficient communication platform for the brand. Through endorsements from celebrities, influencers, and business leaders, the new products gained widespread attention, further solidifying the brand's market position in the antioxidant field.