Five Cities, Five Months: A Joyful Journey with Yutong School Bus

Event Background

Yutong School Bus, a leading brand in China's school bus sector, aimed to bring families and children closer to the safety and fun of school buses through a nationwide brand experience campaign. Towin PR was commissioned to plan the "Magic School Bus Tour," a series of roadshows held in five cities—Changsha, Zhengzhou, Wuhan, Shanghai, and Beijing—over five months.

Core Message

Themed "Magic School Bus," the campaign featured online games to attract families and offer free tickets, while offline activities included a school bus experience zone, safety knowledge interactions, and creative photo opportunities. Children learned about school bus safety through play. The event attracted approximately 50,000 participants, with lively scenes and children eagerly taking photos with the school bus.

Related Services

Towin PR provided full event planning and execution services for this campaign, including theme development, online game development, venue coordination across five cities, on-site setup, interactive activity design, material production, on-site operations management, and post-event communication support. Leveraging extensive experience in commercial event execution, we ensured the smooth delivery of each stop.

Industry Insight

Brand experience campaigns are becoming a vital channel for direct communication between companies and consumers. Through offline interactions, brands can not only convey product information but also build emotional connections. Yutong School Bus's choice to focus on parent-child experiences precisely targeted family groups, providing a vivid medium for promoting school bus safety awareness.

Summary

Towin PR successfully planned and executed a five-city tour brand experience campaign for Yutong School Bus. With the "Magic School Bus" theme and a combination of online preheating and offline interaction, the campaign attracted approximately 50,000 participants and effectively conveyed school bus safety concepts. The event demonstrated Towin's professional capabilities in event planning and execution.