Event Background
On November 28, 2018, during the bauma China exhibition in Shanghai, SANY Heavy Industry grandly held the Road Machinery Driverless Technology Exchange & VIP Client Appreciation Gala. As a world-renowned construction machinery manufacturer, SANY has always taken the revitalization of national industry as its mission.
Rendering









Core Information
The indoor event was held at the Crowne Plaza Shanghai Dishui Lake, while the outdoor venue was at SANY's Shanghai Lingang Industrial Park. Towin PR provided design development and on-site execution coordination services to ensure smooth progress of all event segments.
On-site Photos

Stage

Culture Wall

Culture Wall

Culture Wall

Display

Display

Registration Desk

Entrance

Outdoor Venue
Related Services
Towin PR provided design development and on-site execution coordination for this event, including stage construction, culture wall production, display area setup, registration and entrance design, ensuring the overall effect aligned with the brand image.
Industry Insight
The construction machinery industry is accelerating its intelligent transformation, with driverless technology becoming a hot topic. SANY combined a technology exchange with a client appreciation event, showcasing cutting-edge technology while strengthening client relationships. Such events require high professionalism in planning and execution, balancing the rigor of technology demonstration with the comfort of client experience.
Summary
Towin PR successfully executed SANY's Road Machinery Driverless Technology Exchange & VIP Client Appreciation Gala. Through meticulous design development and coordinated execution, we helped the client achieve the dual goals of technology exchange and client relationship maintenance.