Event Background
On December 7, 2019, Mansul held its new product launch and annual meeting for South and Central China at the MGM International Hotel on Jinji Lake in Suzhou, Jiangsu. Distributors from South and Central China gathered to witness Mansul's latest achievements in the smart home sector. Since establishing a smart home R&D center in Taiwan in 2017, Mansul has been committed to becoming a world-class water purifier service provider and developing world-class smart home products.
Core Information
The launch featured three smart home products: an intelligent air purification system with a 7-layer formaldehyde decomposition membrane and a 7-layer smoke filtration membrane, leading the industry in technology; smart kitchen equipment equipped with original food-grade alloy grinding heads and imported engines, backed by a ten-year warranty; and smart graphene floor heating, utilizing graphene heating technology for safety, environmental friendliness, and energy efficiency. Mr. Ou Hongjiang, Mansul's commercial representative in China, analyzed the prospects of the smart home appliance sector, noting that the three products form a combined sales model of water purification products and smart home devices, seizing market opportunities. Mr. Liang Wenhao, head of the Guangdong region, shared advanced sales models and concepts from the region, where nearly 100 distributors and agents have already been established, with products available in major retail chains such as Gome, Red Star Macalline, and Suning.
Related Services
Towin PR provided full event planning and execution services for this event, covering brand launch, corporate annual meeting, and commercial event execution. From venue selection, process design, and stage construction to on-site management, we ensured the smooth running of the event, facilitating Mansul's new product launch and distributor communication.
Industry Insights
With the growing popularity of the smart home concept, competition in the water purification industry has intensified. By combining water purification products with smart home devices, Mansul has achieved product complementarity and integration, enhancing market competitiveness. At the same time, in response to national energy conservation and emission reduction policies, the company is upgrading its products to seize a share of the smart home market. The distributor exchange session promoted regional experience sharing and injected confidence into market expansion.
Summary
On December 7, 2019, Mansul successfully held its new product launch and annual meeting in Suzhou, unveiling three smart home products and sharing regional sales experience. Towin PR, as the event planning and execution partner, ensured a professional presentation and efficient execution of the event.