Event Background
From May 15 to 18, 2019, the 2019 China (Changsha) International Construction Machinery Exhibition was held at the Changsha International Convention and Exhibition Center. Co-hosted by the China Construction Machinery Society, Asia Pacific CEO Association, Provincial Department of Industry and Information Technology, Provincial Department of Commerce, Provincial Trade Promotion Association, and the Municipal Government, and jointly organized by the Municipal Exhibition Office, Municipal Bureau of Industry and Information Technology, Changsha High-tech Zone, and Changsha Economic Development Zone, the exhibition attracted nearly 1,200 global construction machinery companies, tens of thousands of corporate representatives, and 150,000 professional visitors.
Core Information
As the largest exhibitor at this year's show, SANY Group showcased 68 intelligent equipment units under the theme "Digital SANY · Smart Manufacturing for the Future," 90% of which were new products. Towin PR partnered with SANY Heavy Industry to provide event planning, visual design, execution coordination, and interactive communication for the booth, striving for the perfect on-site presentation.
Related Services
Towin PR provided one-stop services for this exhibition, including event planning, visual design, execution coordination, and interactive communication. From booth layout to interactive experiences, the team meticulously managed every detail to ensure the perfect presentation of SANY Group's brand image and product showcase.
Industry Insights
The construction machinery industry is accelerating its transformation toward digitalization and smart manufacturing. SANY Group's large-scale display of intelligent equipment at this exhibition reflects the industry's strong emphasis on smart manufacturing. As an industry exchange platform, the exhibition provides opportunities for companies to showcase their latest technological achievements and discuss future trends.
Summary
Towin PR successfully planned and executed the "Digital SANY · Smart Manufacturing for the Future" themed exhibition for SANY Group at the 2019 Changsha International Construction Machinery Exhibition, helping the client make a brilliant appearance at the industry event through professional event planning and execution.