Background
From November to December 2019, Yutong Bus, in partnership with One Foundation, launched the 'Care for Traffic Safety, Nurture Children's Growth' public welfare campaign, visiting Changsha National Defense University Affiliated Primary School and Xi'an Qujiang No.4 Primary School. Towin PR served as the event planning and execution partner, responsible for overall scheme planning, visual design, execution coordination, and interactive communication.
Key Information
The campaign used edutainment methods, setting up interactive games such as traffic safety board games, safety helmet relay races, understanding truck blind spots, and real school bus safety drills, allowing children to learn traffic safety through experience. The Changsha event took place on November 28, and the Xi'an event on December 2, both receiving active participation from teachers and students.
Related Services
Towin PR provided event scheme planning, visual design, execution coordination, and interactive communication services for this campaign, covering the full process from initial creativity to on-site execution.
Industry Insights
Children's traffic safety education is gaining increasing social attention. Corporate public welfare campaigns using interactive experiential teaching can effectively enhance children's safety awareness. Such activities require high capabilities in resource integration, creative design, and on-site management from the planning and execution team, as educational content must be seamlessly integrated with fun games.
Summary
The Yutong public welfare campaign was successfully held at two primary schools in Changsha and Xi'an, spreading traffic safety knowledge through gamified teaching. Towin PR ensured the smooth implementation of the activities with its professional event planning and execution capabilities. The campaign is planned to continue in cities such as Chengdu, Guangzhou, and Shenzhen.
