Event Background
From November 26 to 28, 2019, the 8th China (Shanghai) International Hotel Investment and Franchise Exhibition was held at the National Exhibition and Convention Center in Shanghai. Dossen International Group participated with its 15 brands under the theme "Wind from the East," occupying a 400+ sqm booth (A401, Hall 3N).
Core Highlights
During the exhibition, Dossen International showcased its new entry-level mid-range urban business hotel products, a signature coffee experience, and five major business travel hotel brands. The aim was to lead hotel owners and investors on a journey from the East across cities to the world, demonstrating the future prospects and investment value of the Dossen-style hotel lifestyle.
Services Provided
Towin PR provided Dossen International with event planning, visual design, execution coordination, and interactive communication services for this exhibition. We deeply understood the client's needs and fully committed to the planning and execution to ensure a successful event.
Industry Insights
The exhibition highlighted the latest trends and investment opportunities in the hotel industry. Through its diverse brand portfolio and innovative product experiences, Dossen International further solidified its market position in the hotel investment sector.
Summary
Towin PR successfully planned and executed this star brand showcase for Dossen International. With professional event planning and execution capabilities, we helped the client fully demonstrate its brand strength and investment value at the exhibition.
