Event Background
On July 15, 2019, GUETES launched its 2020 Spring Collection in Guangzhou under the theme 'An Afternoon in Provence'. Inspired by the nature and art of Provence, the collection showcased French romantic lifestyle through prints, details, and textures. Towin PR served as the event planner and executor, responsible for creative implementation and on-site management.
Core Highlights
The launch followed a narrative thread of 'An Afternoon in Provence', divided into four segments: inspiration display, fashion show, new collection presentation, and ambiance. The venue recreated a Provencal café scene, allowing guests to experience the brand's aesthetic amidst the aroma of coffee. Towin PR provided professional support in stage design, lighting, sound, and process control to ensure a seamless event.
Services Provided
Towin PR delivered comprehensive brand launch planning and execution services, including creative concept, venue decoration, stage construction, model coordination, on-site process management, and guest reception. As a Guangzhou-based event execution company, Towin has extensive experience in fashion brand launches, specializing in transforming brand concepts into immersive experiences.
Industry Insight
Brand launches are evolving from mere product showcases to cultural narratives and emotional resonance. By integrating Provencal lifestyle into the fashion show, GUETES strengthened its brand identity through a scenographic experience—an innovative approach in fashion brand events. Towin PR believes future event planning should emphasize thematic depth and detail quality to help brands build lasting connections with consumers.
Summary
GUETES' 2020 Spring Collection launch successfully conveyed a romantic and natural French lifestyle under the theme 'An Afternoon in Provence'. With Towin PR's professional event planning and execution, the brand achieved an elegant fashion expression. The event met expectations in guest engagement and brand communication.