[Event Planning & Execution - Guiyang. Construction Machinery] China Road • China Journey — Sany Road Machinery Tour Guiyang Stop

Event Background

On March 18, 2015, the Sany fifth-generation road machinery 2015 spring tour opened in Guiyang, held grandly under the theme "China Road • China Journey." The conference drew the attention of Sany road machinery customers; leaders present and guests from various places gathered together, a spectacular scene! For this, Towin specially planned performances including the "Runners, Beyond Infinity" workwear dance and ethnic custom elements, integrating Sany road machinery's corporate culture and wishing great fortune for the start of the Year of the Sheep. The wonderful on-site performances presented a visual feast for guests from various places!

This tour launch event totals 18 stops, starting from Guiyang and scheduled to unfold successively in: Chengdu, Kunming, Xi'an, Xinjiang, Zhengzhou, Shenyang, Guangzhou, Shanghai and other cities.

The entire event was planned, designed and executed by Towin PR Media.

Core Information

The first stop of Sany Heavy Industry's fifth-generation road machinery spring tour launched in Guiyang, with the theme "China Road • China Journey." Towin PR Media was responsible for the entire planning, design and execution, including choreography of the workwear dance and ethnic element performances, integrating corporate culture and presenting a visual feast for guests. The tour will subsequently cover Chengdu, Kunming, Xi'an, Xinjiang, Zhengzhou, Shenyang, Guangzhou, Shanghai and other cities, totaling 18 stops.

Related Services

Towin PR Media provided event planning, brand launch events, commercial event execution and PR event services for this event, specifically including: overall planning of the tour launch event, creative program choreography, and on-site execution management.

Industry Observation

Construction machinery industry tours are an important channel for enterprises to showcase new products and consolidate customer relationships. Through creative performances integrating regional culture and corporate elements, brand affinity and event memorability can be effectively enhanced, strengthening customer participation.

Content Summary

The Sany fifth-generation road machinery spring tour successfully launched in Guiyang. Towin PR Media assisted the successful holding of the event with creative planning and full-process execution; the subsequent 17 tour stops will unfold successively.