Event Background
On May 30, 2019, HP held the 'Unconventional' 2019 HP Innovative Commercial Printer Summer New Product Launch in Guangzhou, unveiling the new Creative Series intelligent flash refill laser printers. Towin PR, as the event planning agency, was responsible for the overall planning and execution of the launch.
Key Information
The launch introduced 4 series with 32 new products, including the Creative Series intelligent flash refill laser printers and the HP Smart Tank series all-in-one printers. The Creative Series printers feature revolutionary intelligent flash refill technology, completing toner refill in just 15 seconds, with a per-page operating cost as low as 4 cents, significantly reducing printing costs. Jin Weidong, General Manager of HP Printer and Supplies Product Division China, stated that this product breaks through traditional printing technology boundaries, offering customers a new printing experience with ultra-low operating costs.
At the launch, the 'black tube' flash refill operation of the Creative Series printers was demonstrated, and an experience area was set up for attendees to try. Towin PR managed on-site process control, product display area setup, and media reception, ensuring the smooth execution of the event.
The HP Smart Tank series all-in-one printers were also unveiled, featuring a more stylish and compact design with new smart connectivity functions to meet mobile office needs.
Related Services
Towin PR provided event planning, brand launch execution, on-site management, and media communication services for this launch. From venue layout and process design to product demonstration sessions, the Towin team was fully involved, ensuring accurate delivery of HP's new product information.
Industry Insights
The printer industry is facing urgent demand for low-cost, high-efficiency printing. HP's Creative Series intelligent flash refill technology simplifies the consumable replacement process, reducing per-page costs to a new industry low, and is expected to drive the commercial printer market toward a more economical and environmentally friendly direction. Towin PR believes that such technology innovation launches need to highlight product differentiation advantages, quickly building market awareness through on-site experiences and media communication.
Summary
The 2019 HP Innovative Commercial Printer Summer New Product Launch successfully introduced 32 new products, including the Creative Series intelligent flash refill laser printers, leading industry change with 15-second flash refill technology and ultra-low operating costs. As the event planning agency, Towin PR supported HP's new product debut through professional execution, demonstrating its capabilities in brand launch planning and implementation.