Event Background
On October 21-22, 2017, Meilong Meili partnered with tescoma to host the "Cook with Heart" event at the Nanqiaosi Yonghui Plaza atrium in Chongqing. The event aimed to let consumers experience the joy of cooking with quality kitchenware through live cooking demonstrations and product displays, while also launching a "Kitchenware Renewal Campaign."
Core Information
The event featured Cantonese chef Ye Zhongliang from Shunde, who used Meilong Meili's full range of products to cook classic Cantonese dishes live. The venue included a cooking station, product display area, and renewal zone, allowing consumers to watch the cooking process up close and try the products. Towin PR was responsible for the event planning and execution, including venue setup, process design, and material coordination, ensuring the event ran smoothly and achieved the desired results.
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Cooking Station
Product Display & Renewal Zone
Guests & Interaction
Related Services
Services involved in this event include: event planning and creative design, venue setup and construction, material production and coordination, on-site process management, guest reception, and interactive session design. Towin PR focuses on details and experience in commercial event execution to ensure effective brand communication.
Industry Insight
Home kitchenware brands can directly reach consumers through offline experiential events, enhancing product awareness and purchase intent. Live cooking demonstrations and interactive experiences are more effective than traditional displays in sparking consumer interest. Event planning companies need to precisely match the brand's tone in scene design and process arrangement to achieve good communication results.
Summary
Meilong Meili's Chongqing event successfully conveyed the "Cook with Heart" concept through live cooking experiences and product displays. Towin PR provided professional services in venue setup and process control, helping the event run smoothly and earning client recognition.