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Planning Knowledge

Event planning knowledge and industry insights

Reusable lessons on objectives, budgets, venues, show flow, visual production and live operations from real projects.

Overseas PR Event Planning: Classic Product Review Case Study – Tech Products, Apps, etc.

The Nubia phone review is a classic case of tech product overseas review handled by Towin PR, garnering professional coverage from nearly a dozen top-tier international media outlets.

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Overseas PR Event Planning: Classic Product Review Case Study – Tech Products, Apps, etc.

China Business Journal 2019 Fintech Conference in Shenzhen

Services: event planning, visual design, execution coordination, interactive communication. Hosted by China Business Journal and academically guided by the Chinese Academy of Social Sciences, the 'Digital Energy, New Engine – 2019 (4th) Fintech Conference' was held on July 2 in Shenzhen.

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China Business Journal 2019 Fintech Conference in Shenzhen

Towin Case: Guotai Huai Jiu Brand Marketing Strategy Launch & Open Night Successfully Held

On April 10, Guotai Liquor held the 'Guizhou Old Famous Liquor, New Opportunities in Sauce-Flavored Liquor' Huai Jiu brand marketing strategy launch and Open Night at the Grand Hall of Bay Hotel in Chengdu, discussing the revival of old famous liquor as a new growth driver in the post-10-billion era.

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Towin Case: Guotai Huai Jiu Brand Marketing Strategy Launch & Open Night Successfully Held

Dongcheng International's "All-Domain G-Activation" China Hotel Real Estate Investment Summit Concludes Successfully

On June 28, 2019, Dongcheng International Group, together with Shifang Group, held the "All-Domain G-Activation" China Hotel Real Estate Investment Summit at the Shangri-La Hotel in Guangzhou. Towin PR provided event planning, visual design, execution coordination, and interactive communication services.

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Dongcheng International's "All-Domain G-Activation" China Hotel Real Estate Investment Summit Concludes Successfully

Open Hearts, Share Joy: Towin PR Year-End Review & Awards Gala

On February 1-2, 2016, Towin PR held its year-end review and staff annual meeting at Yuhai Yuntian Resort Hotel in Xunliao Bay, Huizhou, under the theme 'Open Hearts, Share Joy.' The event featured leadership speeches, outstanding employee awards, a festive dinner, and a yacht trip the next day, showcasing team cohesion and a bright outlook for 2016.

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Open Hearts, Share Joy: Towin PR Year-End Review & Awards Gala

Towin PR Orchestrates a Trendy Party at a Historic Shipyard for SCPG Shanghai's Investment Appreciation Event

Towin PR planned and executed an investment appreciation event themed 'Trend·Pick' for SCPG Shanghai at the 1862 Fashion Art Center, featuring creative performances, interactive voting, and a preview of SCPG Shanghai's commercial projects for the next two years.

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Towin PR Orchestrates a Trendy Party at a Historic Shipyard for SCPG Shanghai's Investment Appreciation Event

2018 Hunan TV New Product Launch & Advertising Resource Sharing Session (Guangzhou) – Event Planning and Execution

On October 13, 2017, the first stop of the 2018 Hunan TV New Product Launch & Advertising Resource Sharing Session was successfully held at the Four Seasons Hotel Guangzhou. As the event planning and execution partner, Towin PR achieved a 95% fidelity between the final setup and the original design, earning high recognition from the client.

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2018 Hunan TV New Product Launch & Advertising Resource Sharing Session (Guangzhou) – Event Planning and Execution

Honor V20 Global Launch: First Overseas Press Event of 2019 Takes Paris by Storm

Honor held an overseas product launch in Paris, France, unveiling the Honor V20 to a global audience. Packed with nine cutting-edge technologies, the device won 11 CES awards and marked partnerships with MOSCHINO and EPIC, signaling a new chapter in global expansion.

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Honor V20 Global Launch: First Overseas Press Event of 2019 Takes Paris by Storm

Leading Tech Trends, Showcasing Innovation: HONOR 200 Series Thailand Launch Event

On June 25, 2024, the HONOR 200 series new product launch in Thailand was successfully held at EmSphere shopping mall in Bangkok.

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Leading Tech Trends, Showcasing Innovation: HONOR 200 Series Thailand Launch Event