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Planning Knowledge

Event planning knowledge and industry insights

Reusable lessons on objectives, budgets, venues, show flow, visual production and live operations from real projects.

Towin PR Orchestrates a Trendy Party at a Historic Shipyard for SCPG Shanghai's Investment Appreciation Event

Towin PR planned and executed an investment appreciation event themed 'Trend·Pick' for SCPG Shanghai at the 1862 Fashion Art Center, featuring creative performances, interactive voting, and a preview of SCPG Shanghai's commercial projects for the next two years.

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Towin PR Orchestrates a Trendy Party at a Historic Shipyard for SCPG Shanghai's Investment Appreciation Event

2018 Hunan TV New Product Launch & Advertising Resource Sharing Session (Guangzhou) – Event Planning and Execution

On October 13, 2017, the first stop of the 2018 Hunan TV New Product Launch & Advertising Resource Sharing Session was successfully held at the Four Seasons Hotel Guangzhou. As the event planning and execution partner, Towin PR achieved a 95% fidelity between the final setup and the original design, earning high recognition from the client.

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2018 Hunan TV New Product Launch & Advertising Resource Sharing Session (Guangzhou) – Event Planning and Execution

Honor V20 Global Launch: First Overseas Press Event of 2019 Takes Paris by Storm

Honor held an overseas product launch in Paris, France, unveiling the Honor V20 to a global audience. Packed with nine cutting-edge technologies, the device won 11 CES awards and marked partnerships with MOSCHINO and EPIC, signaling a new chapter in global expansion.

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Honor V20 Global Launch: First Overseas Press Event of 2019 Takes Paris by Storm

Leading Tech Trends, Showcasing Innovation: HONOR 200 Series Thailand Launch Event

On June 25, 2024, the HONOR 200 series new product launch in Thailand was successfully held at EmSphere shopping mall in Bangkok.

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Leading Tech Trends, Showcasing Innovation: HONOR 200 Series Thailand Launch Event

Homart Group Brand Distributor Annual Conference & SpringLeaf New Product Launch Held Successfully

On December 7, 2024, Homart Group successfully held its Brand Distributor Annual Conference and SpringLeaf New Product Launch at Sydney's iconic Vogue Cafe.

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Homart Group Brand Distributor Annual Conference & SpringLeaf New Product Launch Held Successfully

Forging Ahead Together for Mutual Success | Neways Indonesia Product Launch Successfully Held!

On May 31, Neways successfully held its Indonesia product launch, co-organized by the Neways team and its Indonesian partner.

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Forging Ahead Together for Mutual Success | Neways Indonesia Product Launch Successfully Held!

BYD Officially Enters Pakistan Market with New Energy Vehicle Launch Event Paving the Way for a Green Future

On August 17, 2024, BYD held a grand brand launch event at the Lahore Expo Centre in Pakistan, marking its official entry into the country's passenger car market.

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BYD Officially Enters Pakistan Market with New Energy Vehicle Launch Event Paving the Way for a Green Future

Smart Solar & Storage, Leading the Future | Zonergy Product Launch in Bangkok, Thailand

On August 8, Zonergy Technology Co., Ltd. held a product launch and dealer meeting in Bangkok, Thailand.

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Smart Solar & Storage, Leading the Future | Zonergy Product Launch in Bangkok, Thailand