Event Background
On January 22, local time, Honor held an overseas product launch in Paris, France, officially introducing the "2019 tech benchmark" Honor V20 to global users. This was Honor's first overseas launch of 2019, marking an acceleration of its global expansion strategy.
Key Highlights
The Honor V20 integrates nine cutting-edge technologies: 48MP AI ultra-clear photography, a punch-hole all-view display, Kirin 980 chipset, Link Turbo full-network aggregation, TOF 3D sensing camera, TÜV Rheinland certified first comprehensive gaming 5-star experience phone, MOSCHINO co-design, GPU Cloud borderless office, and the intelligent lifeform YOYO. It brings breakthroughs in photography, connectivity, and design.
At the launch, Honor President George Zhao announced overseas achievements for 2018: according to GfK data, Honor became a top-2 brand in Russia, entered the top-4 in six countries including Germany and Finland, and reached top-5 in France, the UK, and the Czech Republic. Overseas sales grew 170% year-on-year, accounting for over 25% of total sales.
The Honor V20 had previously won 11 overseas media awards at CES 2019, including T3's "Best Smartphone," Ubergizmo's "Best of CES 2019," and TechRadar's "CES 2019 Top Pick."
The Honor V20 is the world's first smartphone equipped with a 48MP Sony IMX586 camera, combined with the Kirin 980's fourth-generation self-developed ISP and Honor's self-developed 48MP AI ultra-clear photography technology. It also features a 25MP in-screen front camera, a unique Aurora Nano-texture design, and a seamless 3D body.
Following the launch, the Honor V20 went on sale from January 22 in markets including France, the UK, Germany, Spain, Italy, Finland, Czech Republic, Poland, Russia, Malaysia, India, UAE, and Saudi Arabia, starting at €569, with the MOSCHINO co-design version starting at €649.
At the event, Honor announced a collaboration with fashion brand MOSCHINO for a co-designed edition, and a strategic partnership with game company EPIC to optimize the mobile experience of Fortnite. Honor V20 users will receive exclusive in-game outfits.
Honor also announced its partnership with MOSCHINO. MOSCHINO CEO Gabriele Maggio stated that both brands target young, fashion-forward audiences and share a common brand spirit.
Related Services
Towin PR provided event planning and execution services for the Honor V20 Paris overseas launch, covering venue selection, stage construction, media reception, and process management, ensuring the event ran smoothly and achieved the desired communication impact.
Industry Insight
Chinese smartphone brands going global is a growing trend, and overseas launches are a crucial part of brand globalization. Through technological innovation and cross-industry collaborations, Honor is rapidly rising in overseas markets with strong product capabilities and brand upgrade strategies. This launch not only showcased product strength but also demonstrated the influence of Chinese tech brands on the international stage.
Summary
Honor held an overseas launch in Paris, officially introducing the Honor V20. Backed by nine cutting-edge technologies and CES awards, and in partnership with MOSCHINO and EPIC, the brand is accelerating its global expansion. Towin PR served as the event planner, helping Honor successfully execute this overseas launch.