Event Background
On June 28, 2019, Dongcheng International Group, a global top 15 hotel group, joined forces with Shifang Group to host the "All-Domain G-Activation" China Hotel Real Estate Investment Summit at the Shangri-La Hotel in Guangzhou. The summit aimed to explore the innovative "Hotel × Real Estate" business model, offering a "5G" asset operation solution for existing real estate properties to achieve a win-win-win for developers, investors, and property owners.
Core Information
At the summit, Dongcheng International unveiled its "Hotel × Real Estate" solution, leveraging more precise, flexible, efficient, professional, and secure operational strategies to activate the trillion-yuan real estate stock market. The event attracted industry experts, investment institutions, and media from across the country, establishing itself as a high-level, nationally influential hotel real estate investment summit.
Related Services
Towin PR provided comprehensive event planning and execution services for the summit, including event concept planning, visual design, execution coordination, and interactive communication. From 3D renderings to on-site setup and catering arrangements, the Towin team ensured every detail was professionally delivered, helping Dongcheng International successfully host a high-standard industry summit.
Industry Insight
The "Hotel × Real Estate" model is becoming a key direction for the transformation of existing real estate assets. The "5G" asset operation solution proposed by Dongcheng International at this summit offers a replicable innovation path for the industry. As hotel groups deepen cooperation with real estate developers, more flexible and efficient asset operation models will emerge, driving the value reshaping of commercial real estate.
Summary
The Dongcheng International "All-Domain G-Activation" Summit was successfully held, showcasing the innovative "Hotel × Real Estate" model. Towin PR, with its professional event planning and execution capabilities, provided end-to-end services from visual design to on-site coordination, helping the client achieve effective communication and enhanced industry influence.