Event Background
On April 10, 2023, Guotai Liquor held the 'Guizhou Old Famous Liquor, New Opportunities in Sauce-Flavored Liquor' Huai Jiu brand marketing strategy launch and Open Night at the Grand Hall of Bay Hotel in Chengdu, Sichuan. The event aimed to unveil the Huai Jiu brand marketing strategy, establish the Huai Jiu marketing platform company, and discuss the revival of old famous liquor in the post-10-billion era with national distributors.
Core Information
Following the 2022 'Savor Huai Jiu, Miss the Good Old Days' new product launch, Towin once again executed this event for Guotai Liquor. The Towin team was responsible for event planning, visual design, stage design, venue design and construction, entertainment resources, hotel services, and more, efficiently contributing to the successful event.
The main KV design continued the blue-green landscape elements from the 'Thousand Li of Rivers and Mountains' painting on the Huai Jiu bottle, paired with elegant yellow tones, matching the event's tone.
The outdoor area featured a Huai Jiu vintage exhibition, miniaturizing the history of the old famous liquor to evoke memories among guests.
At the launch, the Guotai Huai Jiu marketing platform company was officially established, and strategic cooperation agreements were signed with multiple distributors. The evening banquet featured dance performances and ancient orchestra music, with guests enjoying the festivities.
Related Services
Towin PR provided full-service support for this event, including event planning, visual design, stage design, venue design and construction, entertainment resources, and hotel services, ensuring smooth execution of all aspects.
Industry Insights
The successful launch of the Huai Jiu brand marketing strategy reflects market trends in the revival of old famous liquors and the popularization of sauce-flavored liquor. Through brand strategy upgrades and marketing platform development, Guotai Liquor is accelerating the revival of old sauce-flavored liquor, offering a reference case for brand rejuvenation in the industry.
Summary
This event focused on unveiling the Huai Jiu brand marketing plan, marking another milestone after Huai Jiu was integrated into Guotai Liquor. It signifies Guotai's accelerated progress in building a new famous liquor and reviving old sauce-flavored liquor. With professional event planning and execution capabilities, Towin PR helped Guotai Liquor successfully complete this brand launch.