Event Background
In 2019, Baddes celebrated its 27th anniversary and repositioned its brand identity as 'Oriental Luxury Simplicity,' blending Western elegance with Eastern aesthetics. To showcase this new image, Baddes held a new product launch during the Guangzhou exhibition. Towin PR, as the event planning and execution partner, was responsible for booth design, on-site construction, and interactive experience planning.
Core Highlights
With the spirit of 'Breaking Boundaries, Challenging the Impossible,' Baddes introduced the 'Oriental Luxury Simplicity · Negative Oxygen Pavilion' and achieved several firsts:
- First use of landscape scenery with plants and rocks, embodying the concept of 'harmony between man and nature';
- First creation of a duplex space over 4 meters high, showcasing the limitless possibilities of refined ceiling and wall systems;
- First application of integrated partitions to separate spaces, balancing privacy and openness;
- First demonstration of BDS smart marketing, combined with scenario-based experiences;
- First use of 3D paintings in small-scale scenes to create an 'oxygen bar' atmosphere;
- First integration of interactive games at the exhibition, featuring the 'Home Survival' mini-game;
- First application of scenario displays in marketing meetings to enhance communication;
- First creation of a 300-series product catalog, completing the product line;
- Dual online and offline expansion, upgrading the official website to version 2.0.
Related Services
Towin PR provided comprehensive event planning and execution services for this event, including booth space design, construction, interactive experience planning, digital marketing displays, and integrated online and offline promotion, helping Baddes achieve brand upgrade and market expansion.
Industry Insights
In the highly competitive building materials industry, brands need to attract customers through innovative experiences and technology integration. Baddes' exhibition successfully combined product features with brand culture through immersive scenes, smart marketing, and interactive games, offering a replicable exhibition marketing model for the industry.
Summary
The 2019 Baddes Guangzhou exhibition and new product launch, planned and executed by Towin PR, showcased the brand's new image and product advantages through multiple innovative designs and technological applications under the theme 'Oriental Luxury Simplicity.' The event not only enhanced Baddes' brand awareness but also set a new benchmark for industry exhibition marketing.