Event Background
Dongcheng International Group, a benchmark hotel enterprise in China, partnered with Shifang Group to explore the new 'real estate + hotel' business model. They introduced a '5G' asset operation solution for existing real estate, characterized as 'more precise, more flexible, more efficient, more professional, and more secure.' This solution aims to create a win-win-win scenario for real estate developers, hotel investors, and property investors, making the summit a high-level national influence event in hotel real estate investment.
Core Information
To further promote the 'hotel + real estate' model and activate the trillion-yuan existing real estate market, Dongcheng International Group—ranked among the global top 15 hotel groups—held the 'All-Area G Life' China Hotel Real Estate Investment Summit on June 28, 2019, at the Guangzhou Hall of Shangri-La Hotel Guangzhou. The summit presented Dongcheng International's 'hotel × real estate' solution.
Related Services
Towin PR provided full-process services for this summit, including event planning, visual design, execution coordination, and interactive communication in Guangzhou, ensuring the event proceeded smoothly and achieved the desired results.
Industry Insights
The 'real estate + hotel' model offers new operational thinking for existing real estate. Through professional hotel brand management, property value can be enhanced, achieving a win-win for all parties. This summit showcased Dongcheng International's innovative practices in this field, providing a replicable example for the industry.
Summary
The summit was successfully held, with Dongcheng International releasing its '5G' asset operation solution, offering new cooperation paths for real estate developers, hotel investors, and property investors. Towin PR contributed to the summit's successful conclusion through professional event planning and execution.