Event Background
In May, Tianjin enjoyed clear skies and gentle breezes. Amid this beautiful spring season, the grand opening ceremony of Gifu Transmission Technology (Tianjin) Co., Ltd. was held on May 8. The event was filled with a warm atmosphere as numerous guests gathered to witness the celebration, which was planned and executed by Towin PR, an event planning agency based in Guangzhou.
Key Information
The ceremony began with a speech by Mr. Sun Wei, General Manager of Gifu Transmission Technology (Tianjin) Co., Ltd. Mr. Sun Wei expressed his welcome and gratitude to the attending guests. He thanked the Wuqing District leaders, customers, and company shareholders for their long-term support, as well as all suppliers and team members involved in the Gifu Tianjin project. He also introduced the range of testing services currently available at Gifu Tianjin and reiterated the company's future development plans and goals: to quickly build a professional team that is backed by German technology, oriented towards the world, and deeply rooted locally, providing first-class services for China's automotive development with top-notch technology and equipment, thereby giving back to customers and society, and contributing to China's automotive industry.
Next, Mr. Norbert Indlekofer, Supervisory Board Member of ATESTEO Gifu Group, brought warm greetings from the company's shareholders. The board expressed great gratitude to the Gifu Tianjin team for achieving operational production in such a short time. This was no easy task, and it was the efficient work of this team that ensured the success of the first phase of the Gifu Tianjin project. As a subsidiary of IHO, a holding company under the Schaeffler family, Gifu Tianjin has received comprehensive support from the group's shareholders, who are fully committed to making Gifu an industry benchmark in automotive transmission system testing.
The smooth implementation of the Gifu Tianjin project in Wuqing would not have been possible without the open investment policies of the Wuqing District government and its emphasis on high-tech industrial investment. Mr. Zhang Shaofeng, Secretary of the Party Working Committee and Director of the Management Committee of Tianjin Wuqing Development Zone, attended the ceremony and delivered an important speech. Secretary Zhang stated: "Gifu Tianjin is a testing center established by Germany's ATESTEO Gifu Group in northern China, specializing in automotive transmission testing services—a high-end productive service project. After the strong alliance with the world's top 500 company Schaeffler Family Stock Company, the project's comprehensive strength has become even more robust, and it will undoubtedly make greater contributions to promoting high-quality development in the park." The Wuqing Development Zone adheres to the new development concept, actively integrates into the coordinated development of the Beijing-Tianjin-Hebei region, continuously improves development quality and efficiency, and is striving to build a "collaborative innovation gateway and ecological science park." It will continue to provide full support for Gifu Tianjin's development. Gifu Tianjin's focus on new energy testing aligns with Wuqing District's development philosophy, fostering positive interaction between the government and enterprises for mutual growth.
Customers are the foundation of a business. Gifu has always adhered to a customer-oriented approach and upheld the concept of serving customers, becoming a trusted partner for a wide range of clients in the automotive industry. At the ceremony, Mr. Takeshi Maruyama, Vice President of Nidec Tosok Corporation, and Ms. Zhou Wanting, Vice President of NIO and Chief Operating Officer of XPT NIO Drive Technology, delivered speeches.
Mr. Takeshi Maruyama expressed his trust in the ATESTEO Gifu Group, stating: "ATESTEO is a company we can confidently entrust our work to." This was truly encouraging.
The NIO electric control testing was one of the first test projects after Gifu Tianjin commenced operations. Ms. Zhou Wanting, on behalf of NIO, acknowledged our efficient and professional testing capabilities, emphasizing that Gifu plays an indispensable role as a key link in NIO's product launch to the market.
Dr. Kan Lei, Director and Chief Technology Officer of ATESTEO Gifu Group and Chairman of Gifu China, expressed gratitude to all leaders, customers, partners, media partners, and the entire Gifu China team. Over the past decade since entering China, Gifu has been dedicated to contributing to the development of China's transmission industry. The establishment of Gifu Tianjin allows us to support more domestic automakers, enabling our technology to take root and flourish in northern China. Dr. Kan Lei stated: "The new energy test benches in the first phase of Gifu Tianjin align with market development and the needs of the times, and will surely assist Chinese automakers in energy conservation and emission reduction." Additionally, Dr. Kan Lei outlined the future blueprint for Gifu China, including the planned second phase of Gifu Tianjin and the gradual establishment of a southern testing center in China. The three testing centers in Suzhou, Tianjin, and Guangzhou will work in concert to provide more efficient, comprehensive, and reliable services to Chinese customers. The current growth of innovation momentum and a series of China's opening-up measures have given the board full confidence in China's economy and automotive market, and the board will do its utmost to support the development of Gifu China. After the speeches, the ceremony moved to the launch segment. Secretary Zhang Shaofeng, Mr. Norbert Indlekofer, Dr. Kan Lei, Mr. Wolfgang Schmitz (Director and CEO of ATESTEO Gifu Group and Director of Gifu China), and Mr. Sun Wei jointly pressed the button to launch Gifu Tianjin into the future, counting down with the host.
Related Services
Towin PR provided full event planning and execution services for this grand opening, including venue setup, process design, guest reception, and launch ceremony planning, ensuring the event was smooth and successful.
Industry Insight
The rapid development of the new energy vehicle industry has driven demand for related testing services. Gifu Tianjin's focus on new energy testing aligns with Wuqing District's development philosophy, fostering government-enterprise cooperation to promote industrial upgrading. Event planning agencies, when assisting with corporate openings and brand launches, need to deeply understand industry characteristics and provide customized services.
Summary
The grand opening ceremony of Gifu Transmission Technology (Tianjin) Co., Ltd. was successfully held in Wuqing, Tianjin. Towin PR, as the event planning agency, helped the client showcase its corporate strength through professional execution, receiving widespread recognition. The event highlighted the vitality of the new energy sector and provided a reference case for the event planning industry.