Event planning and brand launch projects
Explore database-published work across launch strategy, spatial experience, stage design and live event operations.
01
2022-12-13
Junpin Xijiu · Elegant Feast Across the Nine Provinces National Tour
In 2020, Xijiu Company held nearly 30 sessions of the "Junpin Xijiu · Elegant Feast Across the Nine Provinces National Tour" across multiple provinces. By adapting three famous paintings to integrate brand culture, the campaign achieved over 900,000 total online reads.
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02
2022-12-13
Junpin Hui Premium Appreciation: Xijiu Junpin Culture National Tour Banquet
Xijiu Company hosted the "Junpin Hui" premium appreciation event, inviting elites from various industries to taste Junpin Xijiu. The event attracted approximately 500,000 live viewers.
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03
2022-12-13
Born to Love | Hunan TV 2020 Upfront Presentation
On October 17, 2019, Hunan TV held its 2020 Upfront Presentation at Saint-Tropez Hotel in Changsha, featuring He Jiong leading the Happy Family and several new hosts, along with members from "Super-Vocal."
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04
2022-12-13
Chinese New Year, Drink Xijiu – 2020 Most Beautiful New Year Flavor Train Event
On January 9, 2020, Xijiu conducted interactive train events on four high-speed rail routes: Zhengzhou-Jinan, Shanghai-Guiyang, Guiyang-Beijing, and Guangzhou-Guiyang, reaching over 8,000 people. Through activities such as shake-for-a-prize, interviews, and performances by the God of Wealth and wine fairies, 4,200 Xijiu-branded gifts and bottles of Xijiu were distributed.
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05
2022-12-13
2019 Xijiu Mid-Autumn Moon Appreciation Trip
On September 29-30, 2019, Xijiu hosted the Moon Appreciation Trip at Pingtang Astronomy Town in Guizhou, partnering with Ctrip and Chinese National Geography to launch an H5 campaign for the most beautiful moon-viewing spots. 20 guests (including 5 Ctrip travel influencers) were invited to join the moon-viewing journey.
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06
2022-12-13
2019 Infinitus France Scenic Tour
In 2019, Infinitus organized a scenic tour in France.
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07
2022-12-13
Michelin Tire 2010 Live Experience Event
In March 2010, Michelin Tire held a live experience event in Zhuhai, Guangdong, with approximately 200 participants. An experience track was set up on site to demonstrate the safety and comfort performance of the tires.
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08
2022-12-13
SANY Global Roadshow 2012 (Dragon & Elephant Dance)
From March to June 2012, SANY Heavy Industry held a global roadshow across 28 locations including Jiangsu, Shandong, and Xinjiang, themed "Dragon & Elephant Dance," with approximately 500 attendees per stop.
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09
2022-12-13
2012 Hainan Tourism Promotion Conference
In March 2012, the Hainan Tourism Promotion Conference was held at Grandview Mall in Guangzhou, with approximately 300 participants. Representatives from the Hainan Provincial Tourism Development Commission, Yuehai Railway Company, and Hainan scenic spots, hotels, and travel agencies promoted tourism resources and products.
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