Project Details
Project Name: SANY Global Roadshow 2012 (Dragon & Elephant Dance)
Locations: 28 stops including Jiangsu, Shandong, Xinjiang
Date: March - June 2012
Attendance: Approximately 500 per stop
Planning Highlights
The theme of this brand experience event was "Dragon & Elephant Dance." The "dragon" represents SANY, while the "elephant" refers to the renowned German concrete equipment manufacturer Putzmeister (commonly known as "Elephant"). SANY's corporate vision is "Quality Changes the World." The integration of SANY and Putzmeister not only combines sales channels, service resources, and leading technologies but also marks the birth of a globally dominant concrete machinery manufacturer, solidifying SANY's industry-leading position and establishing it as a world-class brand.
On-Site Presentation
