Skip to main content
TowinPRPR & Events
中文
Project Detail

Chinese New Year, Drink Xijiu – 2020 Most Beautiful New Year Flavor Train Event

On January 9, 2020, Xijiu conducted interactive train events on four high-speed rail routes: Zhengzhou-Jinan, Shanghai-Guiyang, Guiyang-Beijing, and Guangzhou-Guiyang, reaching over 8,000 people. Through activities such as shake-for-a-prize, interviews, and performances by the God of Wealth and wine fairies, 4,200 Xijiu-branded gifts and bottles of Xijiu were distributed.

Strategy / Design / Live Operations
Chinese New Year, Drink Xijiu – 2020 Most Beautiful New Year Flavor Train Event

Project Details

Event Name: Chinese New Year, Drink Xijiu – 2020 Most Beautiful New Year Flavor Train Event
Date: January 9, 2020
Location: Zhengzhou-Jinan; Shanghai-Guiyang; Guiyang-Beijing; Guangzhou-Guiyang

On-Site Highlights

The interactive activities at high-speed rail stations and on trains reached over 8,000 people. Through shake-for-a-prize, interviews, and performances by the God of Wealth and wine fairies, a total of 4,200 Xijiu-branded gifts and bottles of Xijiu were given away.

拓源案例介绍v8_30拓源案例介绍v8_31IMG_9234_副本IMG_9235_副本IMG_9236_副本IMG_9237_副本IMG_9238_副本IMG_9239_副本IMG_9240_副本IMG_9241_副本IMG_9242_副本