Project Background
Since its establishment, Xijiu Company has brewed high-quality baijiu using traditional ancient brewing techniques, accumulating the core values of "revering the Way, attending to fundamentals, respecting business, and loving people," and forming the unique Xijiu "Junpin Culture." To allow consumers to personally taste "Junpin Xijiu" and experience its charm up close, Xijiu Company held the "Junpin Hui" high-end appreciation event.
Event Execution
Towin Expo created more than one hundred premium banquet events nationwide for the Junpin Hui event, inviting elites from various industries to jointly taste high-end sauce-aroma baijiu. The event attracted about 500,000 views of the live broadcast.
On-Site Presentation
For different cities, the on-site titles differed, enhancing guests' sense of belonging.
The Junpin Hui banquet opening show was formulated according to state banquet standards, and a finely produced opening video was made to heighten the atmosphere. In the food and wine tasting segments, 4 main dishes were combined with Junpin Culture, and 4 finely produced videos were made to bring an immersive dining experience.
Guzheng performers were invited to perform on site, using music to express the elegant and joyful style of a junzi.
The registration area adopted a scroll design, and the sign-in sheet was designed as the "Junpin Moments Chronicle," setting the atmosphere for the banquet.
A cocktail table was set up outside the main venue. The bartender used Junpin Xijiu to mix Chinese-style cocktails and invited guests to mix them by hand.
Decorative light pillars printed with junzi virtues emphasized the beauty of the junzi and embodied the beauty of Junpin.
Surrounding large screens brought guests an immersive visual experience.
Detailed decorations revealed the elegant and noble temperament of the junzi.
Custom commemorative badges conveyed Junpin Culture and reflected the high-end characteristics of Junpin Xijiu.
Professional blending masters shared sauce-aroma baijiu tasting knowledge and Xijiu brewing techniques, and guests mixed by hand to experience the charm of sauce-aroma baijiu.
At the banquet, guests tasted the mellow fragrance of Junpin Xijiu on site and experienced "Junpin Culture."
In a relaxed and pleasant atmosphere, guests raised their glasses to each other, jointly appreciating "Junpin Xijiu," jointly enjoying "Junpin Culture," and jointly wishing Xijiu a bright future.