Project Background
Since its establishment, Xijiu Company has produced high-quality baijiu using traditional ancient brewing techniques, cultivating the core values of "Revering Dao, Focusing on Fundamentals, Respecting Business, and Loving People," forming a unique "Junpin Culture." To allow consumers to personally taste "Junpin Xijiu" and experience its charm up close, Xijiu Company held the "Junpin Hui" premium appreciation event.
Event Execution
Towin New Idea Media created over a hundred exquisite banquet events nationwide for Junpin Hui, inviting elites from various industries to savor high-end sauce-flavor baijiu. The event attracted approximately 500,000 live viewers.
On-Site Presentation
To enhance guests' sense of belonging, the event titles varied by city.
Following state banquet standards, a Junpin Hui opening show was created, along with an exquisite opening video to set the atmosphere. During the food and wine tasting segments, four main dishes were paired with Junpin culture, producing four beautifully crafted videos for an immersive dining experience.
A guzheng performer was invited to play live, using music to express the gentleman's elegant and joyful style.
The registration area featured a scroll design, with the sign-in sheet styled as "The Junpin Moment Chronicles," setting the tone for the banquet.
Outside the main venue, a cocktail table was set up where bartenders used Junpin Xijiu to create Chinese-style cocktails, and guests were invited to mix their own.
Decorative light pillars inscribed with gentlemanly virtues emphasized the beauty of the gentleman, reflecting the beauty of Junpin.
Surrounding large screens provided an immersive visual experience for guests.
Detailed decorations conveyed the gentleman's understated elegance and noble temperament.
Custom commemorative lapel pins communicated Junpin culture and reflected the premium nature of Junpin Xijiu.
Professional blenders shared knowledge of sauce-flavor baijiu tasting and Xijiu's brewing techniques, allowing guests to blend their own and experience the charm of sauce-flavor baijiu.
At the banquet, guests savored the rich aroma of Junpin Xijiu and experienced the "Junpin Culture."
In a relaxed and pleasant atmosphere, guests toasted, appreciated "Junpin Xijiu" together, enjoyed "Junpin Culture," and wished Xijiu a bright future.