Project Details
Theme: 2019 #Mid-Autumn Night, Drink Xijiu# Moon Appreciation Trip
Date: September 29-30, 2019
Location: Pingtang Astronomy Town, Guizhou
Project Highlights
The campaign for the most beautiful moon-viewing spots featured cross-industry collaboration with Ctrip and Chinese National Geography. Through an H5 voting activity, 15 sets of high-quality copywriting poetically recommended candidate moon-viewing destinations, earning resonance and praise from netizens. 20 guests (including 5 Ctrip travel influencers) were selected to join Xijiu guests on the moon-viewing trip to Pingtang Astronomy Town.
Reception Services
Collected travel information of 301 participants and customized a reception plan. Established 9 reception teams with 30 staff members, arranged 343 guest rooms. Used 6 vehicle types for a total of 55 trips, completing shuttle and scenic transport for 286 guests and staff.
On-Site Presentation
