Event Background
On May 13, 2017, something big happened at Canton Tower. The 'Excellent Education 20th Anniversary Master Forum & Product Launch' was perfectly presented at Canton Tower, dazzling the iconic 'Little Waist'! In this project, Huizhang partnered with its offline team, Towin PR, to integrate supplier resources and provide seamless conference management services for the client.
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Core Services
The success of this project is a testament to the professional dedication of MICE practitioners:
1/ Custom Carpentry & Set Construction:
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2/ Lighting & Sound Services:
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3/ LED Video Services:
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4/ Photography & Videography Services:
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5/ Tent Setup Services:
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6/ Print & Truss Services:
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7/ Interactive Lucky Draw:
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Related Services
Towin PR provided comprehensive event planning and execution services for this event, including custom carpentry, lighting and sound, LED video, photography and videography, tent setup, print and truss, and interactive lucky draw. From initial resource integration to on-site execution, Towin PR ensured the event's success through professional MICE capabilities.
Industry Insights
Canton Tower, as an iconic venue, imposes high standards on event execution. For example: prior to entry, the venue condition must be confirmed with security and photographed for records; all staff must pre-register their ID numbers; vehicle load must not exceed 5 tons, with overweight vehicles required to unload 800 meters away; only two vehicles are allowed on the second-floor platform simultaneously; electrical load is limited, requiring plan adjustments; cables must be national standard three-core and grounded; lighting height must be coordinated with the engineering department. These high standards, while increasing execution difficulty, push practitioners to enhance their professionalism and ensure project safety and quality.
Summary
The successful hosting of Excellent Education's 20th Anniversary Product Launch at Canton Tower demonstrated Towin PR's professional capabilities in event planning and execution. By integrating services such as carpentry, lighting, LED, photography, tents, print, and interactive activities, Towin PR delivered high-quality conference management for the client. Additionally, the stringent requirements of Canton Tower provided valuable industry experience, driving MICE professionals to continuously improve.