Event Background
As autumn arrives, provincial satellite TV stations are sounding their horns and raising their flags, vying for the lead in advertising sales. On November 9, in Changsha, Hunan, Hunan TV seized the momentum and gathered innovative strength to host its most significant annual launch at the headquarters of Mango TV. With refined programming concepts, forward-looking market awareness, and deep brand value, it ignited the 2019 Hunan TV sales series. Earlier, youth viewing parties were held in Guangzhou on October 19 and Beijing on October 24, extending creative youthfulness, releasing diverse youth value, and showcasing youthful brilliance in the new era.
Core Information
In 2018, Hunan TV led the way in innovation and quality, climbing to new heights. In 2019, Hunan TV continues to strive forward with new ideas and efficient development. First, three "trump cards" join forces to create stronger weekends. Friday's "Happiness" card: Season 2 of The Sound, Season 3 of Singer, Season 2 of Phantom Joy, and Voice of the Heart gather top resources for ultimate sensory experiences; Season 3 of Back to Field, Season 3 of Dear Inn, and Season 3 of Chinese Restaurant perceive the temperature of the four seasons for ultimate lifestyle experiences. Saturday's "Pioneer" card: Happy Camp and Dream Space lead with cutting-edge creation and trends. Sunday's "Value" card: Day Day Up penetrates society with new cultural interpretations. Second, beyond the multi-dimensional upgrade of weekends, Hunan TV strives to create new time slots, including the first expansion of the weekend golden fringe slot from 16:00 to 18:00, showcasing infinite possibilities and building a new incubation ground for hits. It also opens up weekday second-tier prime time to explore another "good time slot" for Chinese TV. Additionally, the midday "Stress Relief & Healing Zone" provides energy throughout the year, engaging the whole nation with vitality; the 7:30 PM "Growth Companion Zone" focuses on youth, showcasing role models and highlighting the personality of the new generation.
Related Services
The design coordination and on-site execution of the entire event were handled by Towin PR. Let's enjoy the wonderful moments through on-site photos.
Event Planning & Execution: Towin PR www.towin-expo.com
Venue: St. Regis Changsha Hotel Ballroom, Changsha, Hunan
Date: November 9, 2019
Services: Design extension & deepening, on-site execution coordination
Industry Insight
The provincial satellite TV sales season is fiercely competitive. Hunan TV, with its innovative programming and quality content, has consolidated its market position through multiple sales events. This Changsha launch, as the annual highlight, showcased its multi-time-slot layout including weekends, golden fringe, and second-tier prime time, as well as innovative midday and 7:30 PM slots, reflecting the station's continuous investment in content innovation and brand value.
Content Summary
Hunan TV's 2019 advertising sales launch was successfully held in Changsha, with Towin PR responsible for the full design extension and on-site execution. The event highlighted Hunan TV's 2019 programming highlights, including three weekend trump cards and new time slot development, attracting significant attention from advertising clients.