Event Background
From March 29 to 30, Xiaomi held its spring new product launch in two sessions, livestreamed globally across 91 platforms in 7 languages, reaching users in about 50 countries. During the overseas segment, Xiaomi unveiled the Mi Band, a global version of the Mi Youth Phone, and the Mi Smart Projector 2 Pro.
Core Highlights
The Mi Smart Projector 2 Pro is primarily targeted at overseas markets. Compared to the current Youth Edition, the Pro version features comprehensive upgrades. First, a 0.47" DMD chip and a four-channel LED light engine deliver 1300 ANSI lumens of brightness, ensuring clear FHD picture quality even during the day. Second, it supports omnidirectional auto keystone correction, automatically adjusting to provide the best rectangular projection regardless of placement. Instantaneous autofocus uses a TOF sensor and camera for dual-focus mode, achieving quick, unnoticeable focus in 2 seconds. Additionally, this projector is among the first to integrate Google Assistant voice control, allowing users to manage other IoT devices via Google Home and Google Assistant. It also comes pre-installed with Android TV and Netflix, supports Chromecast for screen mirroring, and can wirelessly project from tablets, laptops, or phones.
Related Services
As a leading event planning and public relations agency in China, Towin PR provided professional event planning and execution services for this Xiaomi spring launch, including brand launch flow design, stage construction, multimedia equipment setup, and overseas livestream technical support, ensuring a smooth event with global coverage.
Industry Insights
The Mi Smart Projector 2 Pro offers a wide color gamut, supports HDR 10 decoding, and features high-fidelity speakers, delivering a cinematic experience at home. This launch highlights tech brands' emphasis on product localization and innovation in global expansion, as well as the advantages of online livestream events in reach and interactivity.
Summary
Xiaomi's 2021 spring new product launch was a success. The Mi Smart Projector 2 Pro, a key overseas product, showcased Fengmi Technology's technical prowess with features like omnidirectional correction, instant autofocus, and Google Assistant voice control. Towin PR's professional event planning and execution enabled the global livestream, reaching users in about 50 countries.