Event Background
In winter 2019, clothing brand JUST&TH held a new collection launch in Guangzhou under the theme 'Eternal Craftsmanship, True to Time'. As a key annual event, the launch aimed to showcase the winter collection's design philosophy and product highlights to media, distributors, and consumers. Towin PR was commissioned by the brand to plan and execute the entire event.
Core Highlights
The launch was creatively themed 'City Journey', using immersive set design to integrate the winter collection into urban landscapes and light art. The venue blended cool tones with warm lighting, creating an atmosphere of winter warmth and fashion. Models showcased JUST&TH's winter pieces on a runway simulating city streets, delivering a visual spectacle. The event attracted nearly a hundred fashion media, buyers, and VIP guests, with the brand receiving positive feedback afterward.
Related Services
Towin PR provided one-stop services including event planning, creative design, on-site construction, process management, and media reception. From initial concept to final execution, the team meticulously managed every detail to ensure brand identity and event impact were highly aligned. Towin has extensive experience in brand launches, excelling in using scenario-based storytelling to build emotional connections between brands and audiences.
Industry Insight
Currently, clothing brand launches are shifting from pure product showcases to experiential marketing. Consumers increasingly seek immersive experiences and emotional resonance. JUST&TH's 'City Journey' theme effectively embedded products into lifestyle scenarios, strengthening brand recall. Towin PR believes future launches will emphasize storytelling and interactivity, with scenario-based design becoming key to brand communication.
Summary
The JUST&TH 2019 winter new collection launch concluded successfully in Guangzhou. With professional event planning and execution, Towin PR helped the brand convey the message 'Eternal Craftsmanship, True to Time'. The event not only showcased new products but also left a lasting impression on guests through creative scenarios. Towin will continue to provide high-quality PR event services for brands.