Event Background
On May 1, 2019, Excellence Education Group held the 'Excellence Education Course Representative Appointment Ceremony' at the Xijiang Hall of Shangri-La Hotel Guangzhou, officially appointing Chen Geng, a Peking University doctoral student in robotics and champion of the 4th Chinese Poetry Competition, as the 'Excellence Education Course Representative'. This marked the first time Excellence Education chose a spokesperson since its comprehensive strategic and product upgrade, signaling the full launch of its product strategy with a focus on Chinese language education.
Core Information
At the ceremony, Principal Zhou Gui, Executive Director of Excellence Education Group, together with over 200 families, witnessed Chen Geng's appointment. As a role model excelling in both liberal arts and sciences, Chen Geng will serve as the Excellence Education Course Representative, inspiring children to set goals and pursue their dreams. The event aimed to ignite children's determination and motivation through the appointment of a 'course representative'.
Related Services
Towin PR, as the event execution partner, provided full-process services including event planning, visual design, execution coordination, and interactive communication. Having collaborated with Excellence Education for three years, Towin PR deeply understands client needs and delivers efficient on-site events with a dedicated service philosophy.
Industry Insight
Education brands are becoming more rational in choosing spokespersons, emphasizing alignment with brand values. Excellence Education's selection of Chen Geng, who excels in both arts and sciences, reflects its emphasis on Chinese language education and conveys its strategic direction of 'Growing Towards the Future'. Such appointment ceremonies, leveraging role models and family participation, effectively enhance brand recognition and serve as a typical example of brand event planning in the education industry.
Summary
On May 1, 2019, Excellence Education held a course representative appointment ceremony at Shangri-La Hotel Guangzhou, appointing Peking University doctoral student Chen Geng as the course representative. Towin PR provided event planning, visual design, execution coordination, and interactive communication services, contributing to the event's success. The event highlighted Excellence Education's product strategy focusing on Chinese language and inspired students through the power of role models.