Event Background
On March 18, 2016, Jiulong Insurance held its grand opening ceremony at the Sheraton Zhuhai Hotel, themed "Jiulong: Ushering Insurance into the IoT Era," marking a deep integration of the insurance industry with IoT technology. Towin PR served as the event planning and execution partner, responsible for overall creative design and on-site execution.
Key Highlights
The ceremony featured tech-savvy and internet-minded design elements, including a rotating "lantern" display showcasing corporate strength, and a 3D interactive photo wall with a superhero theme to convey the concept of insurance protection. Leadership speeches deepened the corporate culture and future vision, while the launch ceremony used a hammer strike to symbolize unwavering commitment. Guests actively participated in interactive photo sessions, creating a lively atmosphere.
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Related Services
Towin PR provided event planning, brand launch, commercial event execution, and PR event services for this grand opening, covering creative design, material production, on-site setup, process management, and interactive experience design.
Industry Insight
The insurance industry is actively embracing IoT technology, leveraging smart devices and big data to enhance risk management and customer service. Jiulong Insurance's grand opening, with its tech-inspired design, echoed this industry trend, showcasing an innovative model of insurance and technology integration.
Summary
Towin PR successfully planned and executed Jiulong Insurance's grand opening, reinforcing the brand image through a tech theme and interactive experiences, helping the client take a solid step into the IoT era.