Event Background
On December 6, 2019, German professional audio brand SAL (SAL Acoustics) held a new product launch and technical exchange event at the Wenyi Resident Space in Panyu, Guangzhou. As SAL's first product launch in China this year, the event attracted numerous industry experts and professionals, including Yang Xiaofang, Deputy Director of the Audio Committee of the China Stage Art Society; Liang Xiqing, President of the Guangdong Stage Art Research Association; and Chen Jianwei, General Manager of Guangzhou Ruisheng Lighting & Audio Equipment Co., Ltd. Towin PR, as the event planning agency, was responsible for the full planning and execution of the launch.
Key Information
At the launch, Chen Jianwei, General Manager of Guangzhou Ruisheng Lighting & Audio Equipment Co., Ltd., delivered the opening speech, reviewing the 17-year partnership between Ruisheng and German SAL. Subsequently, Liang Xiqing, President of the Guangdong Stage Art Research Association, took the stage to commend Ruisheng's contributions to the industry. The event focused on launching several new series, including the X Series coaxial speakers, TriSonus 10 display speakers, GALEO high-precision line array speakers, G3 curved array system, and GL linear array system. Among these, the X Series coaxial speakers were the highlight, featuring five models: X1 (6.5"), X2 (8"), X4 (10"), X6 (12"), and X8 (15"), offering multifunctionality and high output SPL, with optional active versions integrating AES67 digital audio interfaces. The TriSonus 10 is specifically designed for use with large-size fine-pitch LED screens and video walls, addressing poor sound quality from displays. The GALEO series incorporates SAL's proprietary AMR technology for quick setup and precise directivity.
Related Services
Towin PR provided comprehensive event planning and execution services for this German SAL new product launch, including venue selection, process design, guest invitations, on-site setup, and technical coordination, ensuring the event proceeded smoothly and achieved the desired results. Towin has extensive experience in brand launches and commercial event execution, offering tailored professional event solutions for clients.
Industry Insights
This launch showcased technological innovation trends in the professional audio field, such as multifunctional coaxial speakers, ultra-thin speakers integrated with displays, and high-precision line array systems, reflecting the market's higher demands for sound quality and installation convenience. SAL maintains product continuity and high-quality standards, with its new products having broad application prospects in fixed installations, touring events, multi-purpose halls, conference rooms, and theaters. Towin PR continues to monitor industry trends, providing clients with public relations event planning services that meet market needs.
Summary
The German SAL (SAL Acoustics) new product launch was successfully held in Guangzhou on December 6, 2019, unveiling innovative products such as the X Series, TriSonus 10, and GALEO. The event attracted industry experts, and Towin PR was responsible for the full planning and execution, demonstrating its professional capabilities in brand launches.