Event Background
In 2019, Black Swan, a high-end Chinese lingerie brand that made its debut at Milan Fashion Week, made its first stunning appearance in China. Towin PR fully supported the Black Swan brand in successfully hosting the 'Bloom·Swan Dream' international new product launch at Le Méridien Qingdao.
Key Information
The launch event invited distinguished guests including Nancy, COO of Yumei Group; Kitty, Marketing President of Meirenji Brand and Dean of Beauty Business School; Rain and Mary, founders of Black Swan; and Chen Jianhui, founder of Gongxiang Circle and CEO of Chuangxiang Media. The event attracted coverage from major domestic media outlets such as Youku, Tudou, Tencent Video, iQiyi, Sina, NetEase, YOKA Fashion Network, China Fashion Network, and Rayli.com.
At the launch, internationally renowned dance performers artistically interpreted women's exploration of 'beauty' across different ages, followed by world supermodels showcasing Black Swan's high-end new collection, creating an electrifying atmosphere. Towin PR was responsible for the overall planning and execution of the event, including stage design, process control, and media invitations, ensuring the event's success.
Related Services
Towin PR provided professional services for the Black Swan new product launch, including event planning, brand launch planning, and commercial event execution. From initial creative planning to on-site execution, the Towin team was involved throughout, supporting Black Swan's debut in the Chinese market.
Industry Insights
The return of a high-end Chinese lingerie brand to its home market after appearing at an international fashion week reflects the trend of combining globalization with localization. Through a meticulously planned launch, the brand not only showcased its new products but also conveyed its brand philosophy of encouraging women to bloom their true selves, effectively enhancing brand awareness and reputation.
Summary
Towin PR successfully planned and executed the Black Swan 'Bloom·Swan Dream' international new product launch, supporting the brand's first appearance in China after Milan Fashion Week. The event featured dance performances, supermodel runway shows, and guest sharing, attracting extensive media attention and laying a solid foundation for Black Swan's development in the Chinese market.