Event Background
On April 9, 2019, Kaisheng Holdings and Liby Group jointly held the "One Family" New Spring Gathering at the Panyu Chimelong International Convention and Exhibition Center, with a scale of 2,000 people. Towin PR Media (Guangzhou Towin Xinsi Co., Ltd.), as the event planning company, was responsible for overall planning and execution, aiming to enhance corporate cohesion through the gathering and convey the "One Family" corporate culture.
Core Information
The event adopted the theme "Role Models! One Family!" and featured multiple interactive areas on site:
- One Family Photo Area: Guests took photos here to experience the warmth of the company.
- Joyful New Year Photo Area: Positive-energy slogans were used to form a themed character photo area, showcasing the brand's positive and upward spirit.
- Interaction 1: Happy Treasure Hunt: Participants competed using Switch game controllers; the fastest to unlock the treasure chest won.
- Interaction 2: Bullet Time: A trendy photo method that captured joyful moments.
The gathering had a lively atmosphere, with leaders and guests from brands including Chaowei, Liby Group, Guangzhou International Medical Port, Gaozi, Yileyuan, Fengqun Media, Baokai Daorong, and Fukai Real Estate participating together.
Related Services
Towin PR Media provided full event planning and execution services for this event, including:
- Event theme planning and atmosphere decoration
- Interactive segment design (Happy Treasure Hunt, Bullet Time, etc.)
- Photo area and photo-taking area setup
- On-site process management and coordination
Industry Observation
Corporate annual meetings are not only occasions for internal reunion but also important platforms for showcasing corporate culture and enhancing employees' sense of belonging. Through creative interactions and immersive experiences, participants' emotional resonance can be effectively enhanced. In this gathering, Towin PR Media carried the "One Family" theme throughout the entire event, combining technological interaction with humanistic care, providing a planning approach that large corporate annual meetings can reference.
Content Summary
The 2019 Kaisheng Holdings/Liby Group New Spring Gathering concluded successfully. With professional planning and execution, Towin PR Media helped the company achieve its "One Family" reunion goal. From atmosphere decoration to interactive experiences, every segment reflected Towin's deep expertise in the field of event planning. In the future, Towin will continue to provide high-quality event planning services for enterprises.