Event Background
On October 25, 2019, the "Together for Market" 2019 Laipu Sichuan Autumn New Product Launch and Peak Season Kickoff Meeting was grandly held at Jintang Hengda Hotel in Chengdu, Sichuan. Senior leaders of Laipu Electric and dealers from various regions of Sichuan gathered together to witness the launch of new Laipu products and embark on a new journey of brand development.
Key Highlights
Mr. Luo Xiaoping, General Manager of Laipu Electric Sichuan Branch, delivered a speech, expressing gratitude to the distinguished guests and dealers, and shared the development of Laipu Electric in Sichuan in 2019.
Mr. Huang Lu, National Marketing Director of Laipu Electric, introduced the current development of Laipu Electric and the kitchen appliance category, detailing the industry's development and Laipu's 2020 market plan from aspects such as product layout, strategic investment, offline store planning, and operational outlook.
Subsequently, awards were presented to outstanding dealers. Excellent distributors shared their experiences, stating that with the company's support policies, product sales profits increased, store services improved, and praised Laipu integrated cookers as one of the top ten integrated cooker brands, with meticulous manufacturing and quality control.
Ms. Xiong Min, Marketing Director of Laipu Electric, elaborated on the newly launched products, showcasing product advantages in terms of structure, stability, and core technology of new integrated cookers and range hoods, especially in safety performance, which filled dealers with confidence. Finally, the ordering policy was announced, the atmosphere was lively, dealers experienced the new products on site, and the launch event concluded successfully.
Related Services
Towin PR provided event planning and execution services for this Laipu Electric new product launch, including venue setup, process design, material production, and on-site management, ensuring the smooth progress of the brand launch and helping the enterprise with channel mobilization and market promotion.
Industry Insights
The kitchen appliance industry is highly competitive, and brand launches have become an important way for companies to showcase new products and consolidate channel confidence. Through well-planned launches, companies can effectively convey brand value, enhance dealer cooperation willingness, and lay the foundation for peak season sales.
Summary
The Laipu Electric Sichuan Autumn New Product Launch and Peak Season Kickoff Meeting was successfully held in Chengdu. Through speeches, new product introductions, and dealer awards, channel confidence was strengthened, laying the foundation for the 2020 market plan. Towin PR provided professional event planning and execution, ensuring the event's effectiveness.