Event Background
On October 10, 2019, the Black Swan brand held the 'Bloom·Swan Dream' International New Product Launch at Le Méridien Qingdao. The brand was selected for Milan Fashion Week, and this launch marked the first time its new products were unveiled in China. Guests included Nancy, President of Yumei Group; Kitty, Marketing President of Meirenji; and Rain and Mary, founders of Black Swan. Media outlets such as Youku, Tencent Video, iQiyi, Sina, and NetEase covered the event.
Core Information
The launch began with a dance performance interpreting women's pursuit of beauty, followed by world supermodels showcasing Black Swan's high-end new products. The new products include the Wing Bra, Wing Pants (Swan Dream series), Beauty Care Bra, Beauty Care Pants (Full Care series), and Meishuting 2.0 series. The chief designer, Clément Claude Darmon, formerly a design director at Dior and Louis Vuitton, ensured that the design, craftsmanship, materials, and details reflected top international standards.
Related Services
Towin PR provided event planning and execution services for this launch, covering full-process management of the brand launch, including venue setup, process design, media invitation and reception, and stage effects, ensuring the event proceeded smoothly and achieved the desired communication results.
Industry Insights
In recent years, Chinese local brands that have gained international recognition are choosing to hold high-profile launches domestically, both to sustain their international influence and to strengthen local market awareness. Such events demand higher capabilities in resource integration, creative execution, and media communication from planning companies.
Summary
The Black Swan brand successfully held a new product launch in Qingdao, showcasing products selected for Milan Fashion Week. Through dance and supermodel runway shows, the brand's philosophy was conveyed. Towin PR was responsible for event planning and execution, helping the brand bridge the international and local markets.