[Event Planning & Execution - Guangzhou · Gaming] "Ignite · 2018 Planet Party" 37 Interactive Entertainment Chinese New Year Gala

Event Background

On February 9, 2018, 37 Interactive Entertainment held a grand annual gala at the Poly World Trade Center Expo in Guangzhou. Under the theme "Ignite · 2018 Planet Party," in addition to the usual upgraded strong lineup, spectacular performances, and generous prize giveaways, there were also 3D holographic projection programs showcasing cutting-edge technology and a mysterious celebrity guest who dropped in to ignite the annual gala venue.

Towin PR Media, as the organizer of this project, carefully prepared from planning to execution around the theme, and the on-site implementation highly restored the planning renderings, using our rich experience and strength to wholeheartedly assist 37 Interactive Entertainment in igniting 2018.

Core Information

This annual gala took "ignite" as the main thread, with the main stage design full of technological feel and gaming elements. The outdoor setup included game character cosplay, a curtain corridor, a physical recreation of the group's "Youxin Public Welfare" classroom scene, and a VR experience zone, immersing attendees. The program segments were brilliant and varied, with employee talent performances comparable to a satellite TV gala, and 2017 Happy Boys champion Chen Chusheng dropping in on site, pushing the atmosphere to a climax.

Related Services

Towin PR Media provided full-case planning and execution services for this event, including main stage design and construction, outdoor atmosphere setup, VR experience zone construction, program arrangement, celebrity invitation, and on-site management, ensuring seamless connection of all event segments and highly restoring the design effects.

Industry Observation

Annual galas in the gaming industry often emphasize technological feel and interactive experience. This annual gala of 37 Interactive Entertainment integrated 3D holographic projection, VR experience, and other cutting-edge technologies, while combining game character cosplay and public welfare scene recreation, demonstrating the cultural traits of a gaming company: young, innovative, and socially responsible. Towin PR Media, with its deep understanding of the gaming industry, cleverly combined technological elements with brand tonality, providing new ideas for industry annual gala planning.

Content Summary

37 Interactive Entertainment's "Ignite · 2018 Planet Party" Chinese New Year Gala was successfully held at the Poly World Trade Center Expo in Guangzhou. Towin PR Media, as the organizer, controlled the entire process from planning to execution, creating a benchmark annual gala in the gaming industry with a technological stage, immersive experience, and celebrity support. The event not only enhanced employee cohesion but also externally conveyed the brand vitality of 37 Interactive Entertainment.