Event Background
On April 18, 2020, Towin New Idea Advertising created the 'Pick Your Tee' cloud show livestream event for Tmall Men's Fashion and GlamourSigns in Hangzhou. This was a continued online fashion feast following the Tmall Cloud Fashion Week on March 18, aiming to promote the integration of online and offline fashion through livestream shopping.
Core Information
Towin New Idea Advertising provided full-service solutions for this event, including e-commerce livestream operation, livestream shopping, online launch broadcast, Douyin operation, livestream planning, visual design, execution coordination, and interactive communication. The event, themed 'Fashion Never Offline, Runway Meets Cloud,' showcased versatile T-shirt outfits through livestreams, engaging consumers to interact and purchase online.
Rendering
On-site Photos
Related Services
Towin New Idea Advertising provided core services including livestream planning, visual design, execution coordination, and interactive communication for this event, integrating Douyin operation and e-commerce livestream resources to ensure smooth execution.
Industry Insights
The cloud fashion week brought together various forces to achieve efficient collaboration from supply to demand, accelerating the development of a new fashion industry ecosystem integrating online and offline. Towin New Idea Advertising leveraged technical support and cloud resources to help brands seize livestream e-commerce opportunities and accelerate digital transformation.
Summary
Through the 'Pick Your Tee' livestream event, Towin New Idea Advertising demonstrated its expertise in livestream shopping, online launches, and visual design, providing end-to-end services from planning to execution to help brands upgrade digitally in the fashion industry.