Event Background
In 2019, Country Garden Shaanxi Region planned to hold a high-profile new product launch in Xi'an to promote its new product line. As a leading event planning and public relations agency in China, Towin PR was entrusted with the overall planning and execution of the event, leveraging its extensive experience in brand launch planning.
Key Information
The launch, themed "Crafting Homes with Ingenuity, Embracing the Future with Wisdom," was held at the Xi'an Qujiang International Conference Center. Towin PR provided end-to-end services, including event creativity, stage design, process choreography, and on-site execution. The event featured an immersive light show and multimedia interactive technology, creating an atmosphere blending technology and humanity. Over 300 attendees, including senior leaders from Country Garden Shaanxi Region, industry experts, and media representatives, participated. Through product displays, keynote speeches, and a launch ceremony, the event fully showcased the core advantages and brand philosophy of the new products.
Related Services
Towin PR provided the following professional services for this launch:
- Event Planning: Theme creativity, process design, guest invitation strategy
- Brand Launch Execution: Stage construction, lighting and sound, multimedia equipment setup
- Commercial Event Execution: On-site management, personnel coordination, emergency response
- PR Events: Media reception, press release writing, communication promotion
Industry Insights
Currently, new product launches in the real estate industry are shifting from traditional presentation formats to experiential and interactive ones. Towin PR believes that integrating immersive scene design with technology can effectively enhance brand image and product perception. The successful execution of this Country Garden Shaanxi Region new product launch provides a valuable case study for the industry.
Summary
The 2019 Country Garden Shaanxi Region new product launch concluded successfully in Xi'an. With its professional event planning and execution capabilities, Towin PR ensured the smooth progress of all aspects of the launch, helping Country Garden Shaanxi Region effectively convey the value of its new products. Moving forward, Towin will continue to deepen its expertise in event planning, brand launches, annual meetings, forums, and other areas, creating more exciting experiences for clients.