Event Background
On July 23, 2019, ROG Republic of Gamers held the 'Born BUFF' ROG 2019 new product launch at the Cadillac M Space in Beijing. At the event, ASUS unveiled three high-end gaming solutions covering PC, console, and mobile gaming. The new ASUS motherboards and the solutions built around them were truly show-stopping.
Core Highlights
ASUS Chairman Jonney Shih noted in his speech that back in 2006, when esports was still emerging, ASUS founded ROG Republic of Gamers. 'We pioneered many revolutionary innovations, igniting players' dreams and starting ROG's journey to victory.' Shih emphasized that 'players are the core of the ROG brand.' Performance BUFF: The ROG Faith Family Bucket. With the rapid growth of the esports industry, hardware requirements have also risen. Only powerful gaming rigs can handle the demands of major game titles. In response, ASUS introduced its 'PC Gaming Solution'—the ROG Faith Family Bucket, built around ROG gaming motherboards and paired with ROG graphics cards, water cooling, power supplies, and cases. This delivers superior gaming and computing performance, giving players a performance BUFF that makes them naturally more competitive, allowing them to enjoy top AAA games at higher settings without lag.
Related Services
Towin PR, as the execution partner for this event, provided professional services including event planning, brand launch, and commercial event execution, ensuring a smooth flow and stunning on-site effects, helping ASUS motherboards make a brilliant debut.
Industry Insights
The esports hardware market continues to heat up, and brand launches need to highlight product performance and player experience. ASUS strengthened its leadership in the high-end esports segment through the ROG Faith Family Bucket solution. Such launches demand high creativity and meticulous execution from event planning companies.
Summary
The ROG new product launch successfully showcased the powerful performance of ASUS motherboards and the Family Bucket solution. Towin PR provided strong support with its professional event planning and execution capabilities, further solidifying ASUS's brand image in the esports hardware market.
