Event Background
On October 29, OPPO launched two smartphones at the Marina Bay Sands in Singapore—the world's first motorized rotating camera phone N3 and the world's thinnest smartphone R5, setting another milestone in the smartphone market. This launch was OPPO's first overseas product event, marking a significant step in its global strategy.
Key Information
Approximately 1,300 dealers and media representatives from 15 international markets attended, including Australia, Bangladesh, Egypt, India, Indonesia, Iran, Malaysia, Mexico, Myanmar, Pakistan, the Philippines, Singapore, Thailand, the United Arab Emirates, and Vietnam.
The venue was set at the iconic Marina Bay Sands, with the experience zone incorporating international elements. Unlike the green-themed Beijing venue, the Singapore venue featured a blue primary color. OPPO's Overseas Mobile Phone Market General Manager Sky Li and OPPO Indonesia CEO Jet Sean delivered speeches, emphasizing OPPO's commitment to providing tailored products and sharing global expansion progress.
Related Services
Towin PR provided overseas event planning and execution services for this OPPO Singapore launch, covering venue selection, visual design, experience zone setup, media invitations, and on-site management. Towin PR has extensive experience in public relations event planning and execution across Southeast Asia, Europe, Asia-Pacific, and the Middle East, offering one-stop services for brand launches, annual meetings, forums, and commercial event execution.
Industry Insights
In recent years, Chinese companies have accelerated their global expansion, with OPPO achieving remarkable results in international markets. In 2014, OPPO ranked fourth and fifth in sales performance in Vietnam and Thailand, respectively, and held a 6.5% market share in Indonesia, ranking fourth. OPPO has entered 17 global markets and plans to expand to 20 by year-end. This overseas launch not only showcased product innovation but also reflected the global presence and influence of Chinese brands.
Summary
OPPO's first overseas product launch in Singapore successfully presented the innovative N3 and R5 to partners and media from 15 global markets. With professional overseas event planning capabilities, Towin PR helped OPPO create a brand feast blending technology and design, further strengthening its global brand image.