Event Background
Milan Window, as a high-end window brand in China, has been committed to combining international cutting-edge design concepts with local market demands. To strengthen communication with designers and promote innovation in window design, Milan Window held the 'Window Talk' Design Forum and New Product Launch in Chengdu.
Core Information
The event grandly opened at Chengdu Chengnan Fusenmei Home Building Materials Hall. Attendees included Chen Tao, Executive President of Milan Window; Guan Tianqi, Founder of Space Evolution (Beijing) Architectural Design Co., Ltd.; Wu Baolong, Deputy General Manager of Fusenmei Home; Si Ruibin, Deputy General Manager of Fusenmei Home Gaoxin Store; Xu Li, General Manager of Fusenmei Home Chengnan Store No. 2; and Lv Wenyan, General Manager of Milan Window Chengdu. Many renowned Chengdu designers and media friends from Sina Home also participated. During the forum, guests engaged in in-depth discussions on the integration of window design and home aesthetics, and Milan Window's latest product series was unveiled.
Related Services
Towin PR, as an event planning company, provided full planning and execution services for this forum and new product launch, including venue setup, process design, guest invitations, and media coordination, ensuring the event ran smoothly and achieved the desired results.
Industry Insights
Currently, the home industry is transitioning from single products to 'product + service + experience'. Brand launches and designer forums have become important bridges connecting brands with end users. Through such events, brands can not only showcase new products but also establish deep connections with the designer community, thereby influencing consumer decisions. In the future, immersive and interactive event formats will be more favored.
Summary
Milan Window's 'Window Talk' Design Forum and New Product Launch was successfully held in Chengdu, bringing together industry leaders and designers to discuss window design trends. With its professional event planning and execution capabilities, Towin PR helped Milan Window achieve dual goals of brand exposure and industry exchange.