Event Background
During the 2019 Chinese Ultrasound Physicians Congress in Zhaoqing, French company SuperSonic Imagine seized the opportunity to launch its new Aixplorer Nova product. The launch aimed to showcase the latest E-ultrasound technology to national ultrasound experts and promote the development of ultrasound medicine. Towin PR, as the event planning agency, was responsible for the overall planning and execution of the launch.
Core Information
The launch was hosted by Ms. Zheng Hao, Marketing Director of SuperSonic Imagine Greater China. Professor He Wen, President of the Ultrasound Physicians Branch of the Chinese Medical Association, delivered a welcome speech, greeting over a thousand ultrasound experts. Five ultrasound experts shared their clinical experiences with the new E-ultrasound technology: Professor Hu Bing introduced abdominal E-imaging and ultrafine microvascular flow imaging; Professor Luo Yukun discussed the value of thyroid AP ultrafine microvascular imaging; Professor Zhu Jia'an analyzed the three-phase synchronous display technology TriVu for the musculoskeletal system; Professor Xie Xiaoyan praised new abdominal ultrasound technologies; and Professor Luo Baoming shared experiences with breast multimodal examination and Needle PLUS non-magnetic navigation. The experts unanimously agreed that the Aixplorer Nova offers high image resolution, sensitive color flow, and significant clinical value with its exclusive technologies. Mr. Le Bin, President of SuperSonic Imagine Greater China, expressed gratitude to the first batch of potential customers and, together with society leaders and experts, launched the new product. A live demonstration was broadcast on the big screen, showcasing the full-body applications and advanced technologies of the Aixplorer Nova.
Related Services
Towin PR provided one-stop services for the SuperSonic Imagine new product launch, including event planning, brand launch, live video streaming, and commercial event execution. From preliminary planning, venue setup, and process design to on-site live streaming execution, the Towin team ensured the event proceeded smoothly, enhancing the client's brand influence.
Industry Insights
New product launches in the medical industry need to balance professionalism and communication effectiveness. By holding the launch in conjunction with an academic conference, the target expert group was precisely reached; live demonstrations effectively expanded the reach. Towin PR has accumulated rich experience in medical industry event planning and can provide customized solutions for clients.
Summary
SuperSonic Imagine successfully held the Aixplorer Nova launch during the 2019 Chinese Ultrasound Physicians Congress, receiving high recognition from attending experts. Towin PR, with its professional event planning and execution capabilities, ensured the successful completion of the launch, demonstrating its strength in brand launches and commercial event execution.