Event Background
Milan, Italy — a sanctuary for artistic pioneers and fashion enthusiasts, where cultures and arts from different regions converge and resonate. Distinkidny, after its debut at the Milan Spring/Summer 2019 Fashion Week, returns to this city to restart its cross-regional journey of tracing origins. Since its inception, Distinkidny has been like a dedicated artisan, walking across China in the form of cultural roaming, gathering the brilliant fragments of Chinese civilization. This Milan trip, Distinkidny shoulders the mission of promoting traditional ethnic costume culture, spreading the vast Eastern aesthetics to the world, and fostering the exchange and integration of Eastern and Western cultures and arts.
The event was held at the 16th-century historic building Società del Giardino in Milan, Italy. On the morning of September 22 local time, Distinkidny and other Chinese brands staged a joint show, kicking off the exciting prelude of “FASHION SHENZHEN.” Meanwhile, a static exhibition (Showroom) featuring over 20 Shenzhen brands and business promotion activities opened to the public. Representatives from the Italian Fashion Association, Italy's Class Editori media group, the Italian Luxury Goods Industry Association, as well as business elites, fashion media, senior fashion buyers, retail giants, and fashion brand management institutions from Italy attended the event.
Core Information
Distinkidny art women's wear made its debut on the Milan Fashion Week runway with the theme “Journey of Retrospection,” tracing back to the origins, exploring the essence of the East, and blending modern and past design concepts to create a fantastical journey in Milan. To present a perfect fashion show, the designers spent months, went through dozens of processes, and repeatedly made samples and adjustments to ensure the most stunning realization of creativity. This Milan journey, Distinkidny uses the Eastern elements manifested in fashion to promote the exchange and integration of Eastern and Western cultures and arts, spreading the vast and diverse Eastern aesthetics.
Let the world appreciate the millennia-old Eastern charm and once again showcase the allure of national brands! Milan International Fashion Week, a moment of glory for Distinkidny!
Brand Name: Distin Kidny Art Women's Wear. Founded: 2011. Distinkidny takes Eastern and Western painting art as its design soul. Under the cultural background of “beautifying life with the beauty of art,” it takes original design as the foundation and focuses on craftsmanship as the spirit, creating a fashionable and youthful Eastern style. Distinkidny regards wood as beauty and Zen as calmness, rooted in the soil of life, growing quietly in the moist southern atmosphere. This hazy artistic conception runs through fabrics, patterns, and tailoring, giving a soft and ethereal feeling. As an advocate and lifelong promoter of Chinese costume culture, it integrates traditional Chinese costume culture with Eastern and Western arts on the path of implementing the concept that “what is national is global,” creating a hazy and fashionable Eastern charm.
All colors in the world come from nature. We trace upstream to seek, drawing nature's true feedback in tranquility and vitality, wandering in the spring breeze. Classic lime green, gentle honeydew, chic avocado, fresh mint, and elegant Mediterranean blue are the trends for spring new arrivals, which can be gentle and elegant, or lively and youthful. Tracing back the thousand-year-old tie-dye technique, returning to simplicity, the Eastern beauty of clothing is brought to the extreme. The varied colors, either strong or light, sparse or dense, give the fabric a hazy beauty and richness. In addition, designers deconstruct fabrics of different textures to explore new ways of expressing texture. Imported triacetate fabric is used for breathability and lightness; mulberry silk and Tencel add luster; classic denim, knitwear, and lace are applied, combining strength and softness. Eastern classicism with the characteristics of flowing modern beauty. This season continues the two main series of the previous season, “Forest” and “Spring,” allowing for easy switching between natural, elegant, and urban classic styles. Using elements such as printing, tie-dye, and ink painting to interpret Eastern charm to the extreme, paired with carefully selected silk and textured fabrics, endows Distinkidny with its brand soul, allowing you to freely travel between classical and futuristic times.
Related Services
As a leading event planning company in China, Towin PR provided full support in the planning and execution of this event, including overseas event planning, brand launch, and fashion show execution. Leveraging extensive international event experience, Towin assisted Distinkidny in presenting a fashion show that blends Eastern aesthetics and modern design in a 16th-century Milanese building, ensuring smooth progress from venue selection and process design to on-site management.
Industry Insights
In recent years, Chinese brands have increasingly participated in international fashion weeks, showcasing Eastern design concepts through fashion shows and static exhibitions, which has become an important channel for brands going global. This event not only demonstrated Distinkidny's inheritance and innovation of traditional costume culture but also reflected the trend of Chinese brands enhancing their international influence through cultural integration and creative expression in the context of globalization. For event planning companies, how to accurately grasp the brand's cultural core and transform it into a visual presentation with an international perspective is key to future service upgrades.
Summary
Distinkidny successfully held an art women's wear launch show at Milan Fashion Week, held at the 16th-century building Società del Giardino, jointly presenting the “FASHION SHENZHEN” series of activities with Shenzhen brands. The show, themed “Journey of Retrospection,” integrated Eastern tie-dye, ink painting, and other elements with modern design, attracting many Italian fashion elites. Towin PR provided professional overseas event planning and execution services for this event, helping Chinese brands shine on the international stage.