Event Background
Milan, Italy — a holy land where literary avant-garde and fashionistas gather, where cultures and arts from different regions exchange and resonate. Distinkidny, following the 2019 Milan Spring/Summer Fashion Week, returns to this place once again, restarting a cross-regional journey of tracing origins. Since its founding, Distinkidny has been like an ascetic craftsman, walking across the land of China in the form of cultural roaming, broadly absorbing the glittering fragments of civilization on the land of China. On this Milan trip, Distinkidny shoulders the mission of promoting traditional ethnic costume culture, spreading the broad Eastern aesthetics to the world, and promoting the exchange and integration of Eastern and Western culture and art.
The event was held at the sixteenth-century historic building Società del Giardino in Milan, Italy. On the morning of September 22 local time, Distinkidny and other Chinese brands staged a joint show to kick off the exciting prelude of this "FASHION SHENZHEN," while a static exhibition (Showroom) and trade promotion activities gathering more than twenty Shenzhen brands also opened to the public today. Representatives from the Italian Fashion Association, Italy's Class Editori media group, and the Italian luxury goods industry association, as well as business elites, fashion media, senior fashion buyers, retail giants, and fashion brand management institutions from Italy and other distinguished guests from all walks of life, were invited to attend.
Core Information
Distinkidny artistic women's wear made its first appearance on the Milan Fashion Week runway, with the theme "Journey of Retrospection," tracing back to the origin, exploring the essence of the East, colliding and merging modern and past design concepts, and unfolding a fantastical journey in Milan. In order to present a perfect fashion show, the designers spent several months, going through more than a dozen processes, repeatedly making samples and adjustments, striving to bring the creativity to its most stunning expression. On this Milan roam, Distinkidny uses a corner of the East manifested in fashion to promote the exchange and integration of Eastern and Western culture and art, and to spread the broad and diverse Eastern aesthetics.
Let the world appreciate the ancient charm of the East spanning a thousand years, and once again show the charm of a national brand! Milan International Fashion Week, a glorious moment for the people of Distinkidny!
Brand name: Distin Kidny artistic women's wear. Founding time: 2011. Distinkidny takes Eastern and Western painting art as its design soul. Under the cultural background of "the beauty of art adorns the beauty of life," with original design as its foundation and dedicated craftsmanship as its spirit, it creates a fashionable and youthful Eastern style. Distinkidny takes wood as beauty and Zen as steadiness, rooted in the soil of life, growing quietly amid the moist vapor of the South. This hazy artistic conception runs through fabrics, patterns, and tailoring, giving a sense of softness and ethereality. As an advocate and lifelong promoter of Chinese costume culture, on the path of implementing the concept that "what is national is what is global," it thoroughly integrates traditional Chinese costume culture with Eastern and Western art, creating a hazy and fashionable beauty of Eastern charm.
All colors in the world come from all things in nature. We trace upstream in search, drawing from the authentic gifts of nature amid tranquility and vitality, wandering in the spring breeze. Classic lime green, gentle honeydew, elegant avocado, fresh mint green, and graceful Mediterranean blue are all trends for the spring new products; they can be gentle and grand, and can also be lively and young. Tracing the thousand-year ethnic tie-dye craft, returning to simplicity and authenticity, bringing the Eastern beauty of clothing to the extreme. The richly varied colors, whether deep or light, sparse or dense, give the clothing fabrics a charming hazy beauty and a rich, solid feel. In addition, the designers deconstruct fabrics of different textures, exploring and trying new ways of expressing texture. Imported triacetate fabric is used, breathable and lightweight; mulberry silk and Tencel add a sense of luster; classic denim, knitwear, and lace are applied, combining hardness and softness. It is classically Eastern, yet also possesses the flowing, modern beauty of transformation. This season continues the two main series of Forest and Spring from the previous season, freely switching between natural, elegant, and urban classic styles. Using elements such as prints, tie-dye, and ink wash to interpret Eastern charm to the extreme, paired with carefully selected various silk and textured fabrics, it endows Distinkidny's brand soul, allowing you to travel freely between the classical and the future era.
Related Services
Towin PR Media, as a top-ranked event planning company in China, provided full support in the planning and execution of this event, including professional services such as overseas event planning, brand launch events, and fashion show execution. With rich international event experience, Towin assisted Distinkidny in presenting a fashion show integrating Eastern aesthetics and modern design in a sixteenth-century historic building in Milan, ensuring the smooth progress of the event from venue selection and process design to on-site management.
Industry Observation
In recent years, the participation of Chinese brands in international fashion weeks has been increasing. Showcasing Eastern design concepts through fashion shows, static exhibitions, and other forms has become an important path for brands going global. This event not only demonstrated Distinkidny's inheritance and innovation of traditional costume culture, but also reflected the trend of Chinese brands enhancing international influence through cultural integration and creative expression against the backdrop of globalization. For event planning companies, how to accurately grasp the core of brand culture and transform it into a visual presentation with an international perspective is the key to future service upgrading.
Content Summary
Distinkidny successfully held an artistic women's wear new product launch show at Milan Fashion Week, with the venue chosen at the sixteenth-century historic building Società del Giardino, jointly presenting the "FASHION SHENZHEN" series of activities with Shenzhen brands. The show was themed "Journey of Retrospection," integrating Eastern tie-dye, ink wash, and other elements with modern design, attracting many distinguished figures from the Italian fashion world to attend. Towin PR Media provided professional overseas event planning and execution services for this event, helping Chinese brands shine on the international stage.